Entries for March, 2008

Social networking memberships are growing at an alarming pace! While the market leaders is still MySpace, the strong runner-ups lead by facebook is all set to conquer the minds of social animals around the world. MySpace is still having single digit subscription growth where as facebook registered a whopping 102% year-on-year growth to reach more than 20 million unique members.

Now, what does this number translate to? More than 20 million registrations, if you consider the recent growth rate, facebook is all set to hit the 100 million mark Click Here to Continue Reading

A lof of us create good blogs, maintain it regularly with good content and may be great at writing as well. But many times, these efforts go wasted, as we don’t necessarily get a good number of readers. Here are a number of basic tips related to increasing the ‘presence’ of your blog on the Internet as well as make it easier to be spotted by search engines and surfers.

Organise your content
Manytimes once the article is written, we tend to post it in a hurry without caring about the related parameters much. Having your posts created under multiple relevant categories (the right ones), carefully chosen tags, a great title that has some catchy keywords etc Click Here to Continue Reading

The well known blog advertising company Chitika Inc (famous for Chitika eMiniMalls) will be soon launching a CPM graphics ad product. The new product will complement their existing suite of CPC products.

According to Ms. Karla Escolas from Chitika Customer Relations, the new product will be intelligently optimized in a way that CPM ads will be displayed only when it can get paid more than the CPC ad in the same slot thereby increasing the earnings potential of blog publishers.

While adding another product to the suite is a good move, one might wonder why Chitika has to venture into the already packed CPM market where there are many established players. Let’s wait and watch!

Once you are an active publisher of ads, your main worry is to select ad or affiliate programs that are more profitable. At the end, the money generated via your blog depends on conversions or sales per user visits, page impressions or clicks. The ad or affiliate networks bank on time-tested compensation models to decide on the paying schemes. In this post, I am talking about the same.

Compensation methods for ads

Pay-Per-Click (PPC): Also known by the name Cost Per Click (CPC), PPC is one of the most widely used compensation methods. In this method, the advertisers are charged at a fixed rate per click (click on the ads by users). Click Here to Continue Reading