Entries for March, 2008

Affiliate programs offer more money making opportunity than most other programs, including ad publishing. Though both are in a way related there is no apple-to-apple comparison possible here as the compensation method is totally different.

Affiliate marketing - How does it work?
Like in the case of ad marketing there are three parties here as well. The ‘vendor or merchant’ (e.g. DELL Computers) is the person who wants to sell his products via web-based marketing. He has the opportunity to place ads but that alone doesn’t fetch too many results. So he goes the affiliate way of marketing whereby he signs up with an ‘Affiliate Network’ (e.g. Commission Junction) who has in turn signed up Click Here to Continue Reading

Though I am not an extremely experienced blogger I have the following tips for beginners on how you go about improving your blog in terms of looks, contents and your way of communicating and interacting with your readers.

Basic building blocks
A blog must provide its readers and easy way of navigating around the contents. So the minimum expectations include ‘Categories’ or ‘Topics’, post ‘Archives’ and ‘Recent Posts’. Everything else comes next - that includes your favourite links or blogs, recent comments etc. Another important feature to have is a sitemap which is a page that lists logically organised navigation links to all posts on your blog. Sitemap creation plugins or widgets are available for all blog platforms. Click Here to Continue Reading

I wasn’t quite sure whether to post this article here as I had touched upon this topic very recently under ‘How Do I’ category. However, I will mention a few other things here for the sake of continuity.

Online advertisement business has been spreading at an alarming pace for the past few years when Google revolutionised the whole concept. Though there were many players before that it was Google all the way once it started realising the potential of search engine results into huge money. The term ‘Search Engine Marketing’ (SEM) and ‘Search Engine Optimization’ (SEO) are almost synonymous to online ads now.

Difference between ads and other money making mechanisms
As we had discussed earlier, we have get-paid-to (GPT) read email programs, GPT blog, GPT do surveys etc. Click Here to Continue Reading

Online ads come in various shapes and sizes. Regardless of the appearance aspects they can be broadly categorized into two - Contextual ads and Non-contextual ones.

Contextual ads
Contextual ads are the ones which get displayed on your pages based on the context or content of your page. For example, if you are writing an article or post about ‘cake baking’ it is highly likely that the contextual ads that appear on that page (via Google AdSense or other ad networks) may contain ads of ‘Cake recipes’ sites or ‘Birthday cake’ vendors etc. Content link ads - where the actual words on the page itself forms ad links - is also considered contextual ads.
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