Entries for May, 2008

Social Network advertisement model yet to pick

A few months back most analysts were of the opinion that the social network based advertisement market was going to be the next big campaign target. The pace at which new social network sites were being formed and the accelerated growth in their subscription base seemed to defend this theory. However, the latest reports by Nielsen Online shows a different picture altogether. Click Here to Continue Reading

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Ad Optimization Services – Do they really work?

Recently I had received some comments about Pubmatic Ad Optimization Service in one of my review posts. Following this, I thought of giving this product a try and also do some competitor analysis on this particular segment. After some trials with different products, I thought of summarizing my views not in terms of a full-fledged review but what exactly publishers are expecting out of these optimization services.

What is Ad Optimization?

As bloggers, many of you must have signed up with a number of ad networks for publisher accounts. At the end, however, you want to stick on to the most performing ads and networks based on your earnings pattern as you see them on a periodical basis. In this case, arriving at a decision on which ad networks to be used is the outcome of your manual experiments. Click Here to Continue Reading

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Your blogroll is a cash cow!

Link exchanges and link sales are pretty common things these days to help boost one’s Google page rank (PR), links building as well as organic traffic. A high PR for your website is always a good thing to have as most high rated ad programs, affiliate networks, get-paid-to review sites, elite advertisers etc take a look your alexa traffic rank, Google page rank etc before approving your subscription. For a blog, a high PR can also be looked at as an opportunity to convert some of your homepage links to permanent income other than normal advertisement.

The blogroll in most cases is just another block on your blog that is usually dedicated to link to your favorite sites and/or frequently visited blogs. It is also one of the least frequently updated portions on anyone’s blog. However if carefully blended Click Here to Continue Reading

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SEO - 10 directories and book marking sites you should not miss!

Submitting your site to some of the highly ranked directories is one of the easiest ways to get your site search engine optimized. Paid directory services like Yahoo Directory will definitely give you better search ranking as well as huge inbound traffic. However there are a number of free and popular (for search engines, at least) directories that gives you very good overall visibility as well.

The following are some of the free directories and social book marking sites where your blog or website must have presence: Click Here to Continue Reading

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