Entries for August, 2008

There are not many CPM networks that are willing to approve publisher accounts of blogs or websites that does not have significant amount of traffic. In most cases, the Pay-Per-Impression programs would approve only those sites that meet 1000 unique visitors/2500 page impressions per day as minimum traffic requirement. Also, for many premium CPM networks, traffic alone is not the criteria but the site or blog should have unique content as per their norms.

With the CPM networks showing their back to small blogs, these bloggers are forced to revert to Paid-To-Promote (PTP) networks that promise decent eCPM rates. One such product is the CreditBurner PTP network that I had reviewed sometime back. Yet another similar product is MVAV Media’s CPM program.
Click Here to Continue Reading

A couple of posts back, we discussed the scenarios that compel a blogger to take a break or even calls it quits from the blogging routine. It is always better that such a situation does not arise, but if it is unavoidable there are a number of things that you could do to make the exit as smooth as possible.

Taking care of the existing content

If you decide to stop blogging, it is always better not to delete the blog itself or remove it from your hosting account. If you had written some good timeless content in the past, there could be still some visitors that are coming from hard references or via search engines. Hence as much as possible, keep the content intact.
Click Here to Continue Reading

A couple of weeks ago, the team at Performancing launched their newest blog advertising solution by name the PerformancingAds. Performancing has been experimenting around with various Ad services for a couple of years now and hopefully they will make it big this time around. Though I had prepared this review a few days back, I thought waiting until it started showing some results and the following are the findings from the initial trials.

A totally new concept and why?

The PerformancingAds brings in a new concept altogether by merging the traffic needs and monetary aspects of blogs. In other words, it is a solution invented by the bloggers for bloggers. So every aspect from traffic exchanges, appearance of their website and the ad blocks properties themselves have the emphasis of typical blogs’ and bloggers’ needs.

How does it work and what are the key features?

The PerformancingAds solution works as follows:
Click Here to Continue Reading

Sixty or seventy percent of my readers are bloggers or webmasters themselves and I guess that is the case with many MMO or SEO blogs as well. Even the organic visitors - those who come via search engines - have some kind of web presence and that is the reason why they hit your blog! Basically, many of your readers are aware of things that they could do with a typical blog.

The unfortunate scenario, though, is that a lot of people who read a blog regularly stay in a passive mode of reading without contributing much to the discussion, comments, bookmarking (social and otherwise) or promoting the content via referring others to what may sound to be a useful write-up.

Top reasons why the reader is passive

There are a number of reasons behind passive readership. Naturally, the blogger himself may not be aware of many. From my point of view, the following are some of the causes behind poor involvement by the readers that the blogger should be aware of and can be corrected accordingly.
Click Here to Continue Reading