5 Practical Ways To Use Twitter Beyond What It Stands For

Five practical ways to use TwitterAs I mentioned in a recent post it is only a few weeks since I started getting hooked on to Twitter and already I figured out that it is not the same Social Networking Application any more as mentioned in their mission statement:

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

Of course, I have a couple of friends in my network who religiously follow that mission and would not forget to quickly tweet ‘Running to the toilet’ while in a hurry to answer the nature’s call. But the practical ways of using Twitter is changing very fast and here are the top five usage scenarios of Twitter.

#1 Advertising and Internet Marketing

Direct advertisement on Twitter is yet to pick the steam. Of course there are new Twitter advertisement products such as Magpie but I doubt if they will pick momentum. The practical usage of advertising and (social) marketing via Twitter include:

  • Brand building
  • Quick Surveys
  • New product & services announcements
  • Tweeting affiliate links
  • Promotions

The direct advertisement model may not work as easily due to the technical limitations of the Twitter platform and support tools, but the short SMS like message can definitely serve the above purposes.

Recently I got a mail from Chitika requesting the subscribers to use Twitter followers to get them signed up for Chitika. Also, I see that a lot of Market Leverage customer relationship managers and sales people from similar organizations are very active on Twitter. For sure, they are seeing the value of using Twitter as a channel to sell.

#2 Take and Give help & Advice

Getting a real quick help, advice or tip to solve a problem is faster on Twitter. At least that is what I figured out after a couple of experiments. Of course, I do not have a huge fan-fare yet, but the Twitter channel seems to work when asked for help. What does not quite work is getting detailed answers due the character limitations. And most often, you end up receiving shortened URLs to reference sites, and only after you visit the place you get to see the worth! Twitter search is also a way to find out what’s hot at any moment!

#3 Job Opportunities, Hiring & Freelancing

Twitter seems to be a great channel to seek freelance opportunities or to fill your vacancies. Sometimes, opportunity tweets spreads out like wild fire much faster than you can imagine and chances are you get results in no time.

I know a couple of online friends of mine who get reasonably good contract assignments via Twitter.

#4 Blogging & Blog Traffic Generation

Well, Twitter was boasted to help the blogger mass with Microblogging. But according to me, this model is fast disappearing and blog marketing, cross selling and traffic generation of your normal blogs (not micro) is working very well with most well known bloggers like Darren, Jeremy or John Chow. Darren has even started his new Twitter blog which was the by-product of his experiments with Twitter. The cross selling of his blogging tips and digital photography blogs is happening very well via the twitter platform.

Twitter tools and plugins also help in generating traffic for your blog(s). When you have a sensational tweet with a link to the new post, a good percentage of your followers will be tempted to click on it and visit your blog. Though, the bounce rate via this mechanism is pretty high – at least for me – it still generates some traffic.

#5 Social & Business Networking

Lastly, looks like Twitter is still used for social networking purpose. Probably social networking getting redefined as business and partner networking as more and more people are using Twitter for more business and work related purposes than personal. Does anyone differ?

Over to you

Now the question to all of you is Which one of the above Twitter usages (or any other usage not mentioned here) is working well for you?

Happy Tweeting!


  1. I use twitter to drive traffic for my blog. I use twitterfeed to broadcast my latest post in twitterland.

    Off topic: How do you insert google ads in your blog post? Is it manually or are you using a plugin?

  2. #2-5. I don’t like the advertising that is starting to happen on Twitter. I don’t think Magpie will work – most people will unfollow someone who uses it.

    2. 140 characters usually isn’t enough and it frequently has to move to email. But Twitter is a quick way to get an answer to a question.

    3. I have gotten freenlance jobs through twitter – most of them actually.

    4. I get consistent traffic from Twitter. I’ve found I do better when I make the tweet intriguing. When I did the article on 5 Ugly WordPress Themes I wrote, Looking for a new theme, then don’t look here. People really liked that and I got a lot of traffic. I find the ones that start with “New Blog Post” don’t do as well.

    5. I use to socially to talk about soccer/football, share photos, things like that. The other day you and I had a conversation about elephants 🙂

  3. Thanks for noticing MarketLeverage’s use of Twitter! We find it a great way to keep in contact with old friends, and find new ones along the way. Glad the phenomenon is catching on!!

  4. @Husssein, so my presumption was right… traffic generation to the blog and publicizing new posts are definitely one of the great Twitter usages.

    As for the AdSense script appearing in between posts, I modified the single.php of my theme to actually parse the content and inserting AdSense code after the third paragraph.

    @Kim, even I feel that Advertisement instruments around Twitter may not sustain. Yep, I know that you are effective on using twitter for almost all other four points mentioned here 😉 Somehow, for the socializing part, I am feeling restricted by twitter. Perhaps I am yet to get the hang of things.

    @Dina, thanks for pitching in and I am glad that you guys are pretty active on many blogs and channels like Twitter. No wonder why we almost always get a comment or two as soon as Market Leverage is getting a mention 😆

  5. I usually use Twitter to advertise. if I found a new interesting product, i tweet my affiliate link 😀

    Blogging from Scratch’s last blog post… Monetize your blog too soon or too late?

  6. @BloggingFromScratch, selling affiliate links are definitely a way to use twitter as I mentioned… I haven’t done the same though.

    By the way, good to see that you are using the studio press theme as well. I use the same but modified it a lot 🙂

  7. I use a plugin that automatically tweets my blog posts, because I am to slack to do it myself. I’ve only ever once tweeted an affiliate link and was sorry that I did. I think that if I was constantly being bombarded by affiliate links I would drop whoever was doing it.

  8. @Sire, you may be talking about TwitterUpdater plugin that I am using as well… However, sometimes this little thingie misbehaves – say only one out of 6 or 7 times may be – and do not update Twitter. However, it is definitely a very handy plugin

  9. Hmmm great analysis….

    I do use twitter but not that actively…. I don’t think that will help much.

  10. No problems yet, but I will be sure to let you know when it misbehaves. 😀

  11. Hi,

    Good topic this one… I recently began using twitter to genrate traffic to my blog

    Through my analytics of my site it is generating traffic for me but nothing too exciting but as I say its early days for me and twitter so the growth for my traffic could be good.

    You outline some very good points and Im glad I came accross this blog.

    As I have just started bloggin 5 weeks ago I think there is a lot of great info I can get from here !! … Thanks


    Dean Holland’s last blog post… What Im Doing.. ( Regular updated post )

  12. @Dean, welcome to our blog and the blogosphere 😀 5 weeks is a good timeframe to establish a decent network and I guess it’s that period right now along with link building, traffic building etc.

    Thanks a lot for your compliments and I hope to see you around.


  1. […] 5 practical ways to use Twitter beyond what it stands for : So my first link love goes to a fellow countrymen, Ajith. In this post, he has beautifully described how Twitter is being used by various people to market their products, boost traffic to their websites, exchanging thoughts, searching for opportunities, and at last Social networking.In my opinion, it has followed the path of blogs. Blogs were not intended to be a money making platform, instead a live journal or something on similar lines.  But guess what? Whenever, and wherever people see an opportunity to encash, they’ll rush. Of late, high profile bloggers such as Shoemoney, Darren Rowse etc have been blogging about how Twitter has affected them (positively), and I guess that’s one of the reason we see more and more bloggers trying to extract some traffic from twitter, as the comments on the post reflect. […]

  2. […] A few weeks ago, when I (neatly) blended my Google AdSense 336×280 block a couple of paragraphs down the post content I thought I did a smart job! As a matter of fact, this was really resulting in an increased CTR (Click-Through-Rate) as well and a few readers like Hussein were interested in knowing how I went about doing it? (comment) […]

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