According to this article from google adsense blog, medium rectangle may lead to higher earnings over time.

I’ve been using only large rectangle on my blog. Probably I should try the medium and see whether it works out better.

While I was reading that google article, I suddenly remembered you wrote an article on this subject. So, I search for this and came here to mention about this google article, which may be helpful to others who have not seen it.

PS: This shows that I’ve even memorized all your articles. You are doing a fantastic job in educating us on various online money making stuff.

In my case, on my blog at the end of each post, I’ve always added either a 468×68 ad or a product of some sort. I’ve had very few people ever click on the 468×68 ad, so maybe changing it up some to the 24×60 will help. Can’t hurt.

I don’t know much about other ads performance. But for google Text and Rectangular ads do much better.

What do you think?

@Shanker, the question is how big can it get… there has to be a saturation point

@Samrat, absolutely…especially when it comes to PPC and AdSense blocks.

@Jacques, you are right. When it too intrusive the response from the web user is to ‘just ignore’

@Raju, thanks for your inputs. Yes, ads like anything else, need some revolutionary changes and evolve.

And everyone seems to be going with the large rectangle for text ads

@Jonathan, thanks for those inputs. Even, I prefer nicely blended text ads (as a publisher as well as a reader)

@SK, yep… nothing can be taken for granted. If a few of our income generators suddenly change, how fast can we adapt is the question!

@Ramesh, yes, when it comes to AdSense, it is a perennial topic of discussion. No wonder why Joel Comm etc are making millions.

As for the AdSense formats, I did not have much luck with the link ads below the menu and hence I removed them. But I totally endorse the large rectangle. Yet to try leaderboard on the blog.

Thank you all for your wonderful inputs!

I played around with both size and location and for now settled down to following that worked best for my blog:

1. Leaderboard next to the logo.
2. Large rectangle inside the content (not at the top!)
3. Large rectangle at the bottom of the post
4. Horizontal link unit right below the menu bar.

Note: I also change these depending on what actions I want users to take when they hit the blog. On few months, ads are focus. There are months, when I put subscription as focus. There are months, where the eBook is a focus. So, I change the ad locations accordingly.

Good points there. Goes on to show that we should not take anything for granted and must try out different variations and keep the one that performs the best.

Personally, I look the ads that look like text, and like to blend them into the site layout so they don’t look like ads.

That’s created the best results for me.

Warmest,

Jonathan

1) may be not, but they are not meant to emulate general websites.
2) a big rectangle
3) none to choose one, 300×250 is better than others
4) Yeah! may be!

-Shanker Bakshi