AdSense Clicks but No Earnings

Many of the Google AdSense publishers would have gone through this difficult situation whereby their AdSense clicks not registering despite receiving a lot of clicks. Whenever someone faces this issue, the general feeling is that he or she is on the way to get banned by Google AdSense. However, 8 out of 10 cases this problem is very easy to fix and the rest you have to leave to Google.

In fact, there are only five known reasons for the ‘AdSense clicks but no money’ syndrome and let me explain these causes.

Five reasons why your AdSense clicks not getting any earnings

The wrong configuration is the #1 reason behind your AdSense clicks not fetching any earnings and hence the very first thing to check is your AdSense account configuration.

#1 Allowed Sites setup in Access and Authorization

You may not want to believe this but 8 out of 10 cases you lose all your earnings because of a stupid mistake or configuration done (probably by other Google applications and not you).

To check this issue, just take a look at your ‘Access and Authorization’ section under the ‘Home tab -> Account Settings’ option after logging to your AdSense account. In most cases, you will be having the option ‘Only allow certain sites to show ads for my account’ checked and you will be surprised to see something like www.blogger.com listed there.

To fix the issue where ad clicks are not accounted for you have two options (1) Uncheck that option and make sure that it now shows ‘Allow any site to show ads for my account‘ as your preferred setting. In 90% of the cases this fix will work and your AdSense clicks will soon start showing earnings. (2) Alternatively, you could still maintain the ‘Only allow certain sites to show ads for my account‘ option but then enter all your websites/blog URLs where AdSense is running.

#2 CPM ads shown and not PPC ads

While the first reason, usually shows absolutely no earnings for any number of clicks, there’s this symptom whereby some clicks are earning money while some others are not. When this happens there are basically three reasons and the primary reason is that Google is serving some CPM ads to your sites rather than PPC (Pay-Per-Click) ads. CPM ads or Pay-Per-Impression ads do get paid very less – e.g. something like 30 cents per thousand impressions. Now, if you got a few 10s of 100s of impressions and even couple of clicks but no money, it usually means that a low cost CPM ad has been clicked. In this case you do not need to worry because as and when Google keeps serving more PPC ads, you will automatically receive money for your clicks (Read: Internet advertising models and compensation methods)

#3 Public Service Ads (PSA) being served

When you created your AdSense ad block, you would have seen an option (under More Options) that defaults to ‘Show public service ads’ if Google doesn’t have anything else to serve you or Google is busy analyzing your content immediately after setting up. If this option is checked, at times your ad blocks will be displaying free public service ads that do not get any earnings for clicks. In this case, you could choose ‘Show non-Google ads from another URL’ option or even opt to display blank space.

Hence public service ads are the third reason why some of your clicks are not accounted in earnings. However, for the sake of looks and consistency of your pages it’s better to allow PSA ads.

#4 Invalid clicks

Google has got a very smart fraud click monitoring mechanism with them and in most cases they do a good job by picking invalid clicks. Invalid clicks can be caused by a visitor continuously refreshing a click target page or keeps on clicking ads on the same page beyond a limit or even you yourself getting into ad-click-exchange deals (which is a dangerous thing to do). It can also be caused by the click-bots sending clicks to Google AdSense loaded pages. Very rarely Google click monitoring system can go wrong and actually count valid clicks as invalid as well. Whatever be the case, if this problem persists, it is better to notify Google about the issue so that it minimizes your chances of getting banned permanently. So invalid clicks are the fourth reason for no earnings despite clicks.

#5 You are being banned

In most cases the ban is instant and immediate following invalid or fraud clicks. However, there could be a situation whereby you see a lot of clicks on a particular day and in a few hours time you are slapped with a ban. It happened to me with my Google AdSense account. So if you notice significantly high number of clicks for much the same traffic or you feel that some clicks look like fraud activity, you may immediately alert the Google AdSense team of the same.

Summary

More often than not #1 and #4 are the main reasons for totally no earnings situation. #2 and #3 usually means some earnings here and there but not significant earnings.

Happy money making with AdSense!

Comments

  1. Sire :

    Google may also find you site inappropriate and if that’s the case they will usually notify you and stop serving ads on that particular site.

    • @Sire, thanks for that point Sire. I think, in that case there won’t be any ads appearing at all? At times, this phenomenon can happen whe a particular post contains some rated content or bad profanity and not the entire blog.

  2. Sire :

    That’s right, and so I now display other ads other than Google.

  3. Dia :

    Thanks Ajith for the info.

  4. Allowed Sites setup, Once this case happened to me :)

  5. Tinh :

    Invalid and fraudulent clicks seems a nightmare for any webmaster and bloggers. That is why I focused on affiliate marketing and happy with it now. Yes, all things listed are correct and bloggers should kep an eyes on their adsense account and report to google if any unusual activities identified.

    The PSAs can be easily solved and I have already shared the way to do that. Hope it helps:

    http://eblogtip.com/make-money-online/how-to-replace-adsense-psa-with-chitika-adbrite-adtoll-with-your-own-ads.html

    Thanks

  6. Never saw this type of situation for my adsense account… and hopefully will not.

    Nice post!

  7. I have seen a case that I have a click but no earning. Then after awhile it shows up. So it might be just a delay calculation.

  8. #1 Allowed Sites setup

    WOW, this was the issue, it was saying my site was not my allowed list. I’ve been trying to figure this out for the last year!!!! THANK YOU SOO MUCH..

    So does this mean that I don’t receive any payment for all of those clicks? How do they get away with that?

  9. Meawx2 :

    I’ve about 17 clicks this month, but there is no money at all, I just reset my “allowed site” setting, hopefully this would be the reason why I never got paid on those clicks, thanks a lot for this tips!

  10. Matt :

    Thanks for the tips.

    Though I seem to be getting a few clicks, but no projected income from them. I’ve abided by all your tips but to no avail.

    Any thoughts anyone?

    Cheers,
    Matt

  11. madcat :

    Hello!!
    Very usefull article!!
    I want to ask you something. If adsense disable my account then and my webpage is in black list? Can i put again from another adsense account ads to that webpage or not?

  12. roxy :

    Thanks so much… I can’t believe it was something so simple that was stopping me earning. I just wish I had found this article earlier. :)

  13. Damry :

    I’m using Google sites too where after putting google adsense widget you have to refresh the page. Is that the cause of me getting clicks but no money? Should be leaving the google sites then now…

  14. Nice Post.. Thanks for the info.

  15. nishant :

    @AJITH THEN HOW DID YOU GET YOUR ADSENSE A/C BACK WHEN YOU GOT BANNED DUE TO FRAUD CLICKS . . .

  16. Mary :

    another reason google adsense may not pay you is because you have went over the three ads per page limit, check this because if you have ads in a side panel and some on your page they count them all together and will not give you credit for your clicks

  17. Ken :

    I just added my first Adsense ad to my new blog, and have been getting plenty of clicks, but no income reported. The Authorize Site option did the trick.

    Thanks so much!

  18. Thanks a lot for your informative tips. well, I was getting good payment via adbrite. Adbrite is closed. Now i have to concentrate again on chitika and google adsense.

  19. Maya :

    Hi Ajith ,
    I am getting same problem , clicks but no earnings.I am getting good earnings from some cpc and earnings from some countries on one of my blog but recently from last 1 week i am getting almost every single click from U.S paying no money.Could you tell me what could be the reason,

    Also can you explain more about PSA as i am not getting this option on adsense.

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