Bidvertiser has been the main PPC ad program on this blog ever since my Google account started misbehaving. Initially, my Bidvertiser ads were giving only 7 or 8 cents per click and the click through rate (CTR) was very poor as well when compared to my Google AdSense experience. With a couple month long experiments, though, now I have reached a point where the average CPC is as high as 21 (individual clicks up to $0.48 so far). In this post, I would like to share some tips based on what I did to optimize my Bidvertiser ads.
Improving the CTR (Click-Through-Rate)
It is true that the bidvertiser ads do not look as elegant as their AdSense counter parts. I always thought that the Google AdSense ads somehow entice the readers to click on them where as Bidvertiser stock templates are a little bit repulsive. So our first aim is to fix this problem.
Fortunately, Bidvertiser ads can be customized in terms of font face and size and not just colors as in the case of AdSense. For the best results, you need to make sure that your Bidvertiser ads blend so nicely with your content by picking the right fonts and sizes .
The next step is to select the right ad size. The beauty with Bidvertiser, again, is that they allow ad blocks or random sizes to make them fit the best possible way. So always choose the Free Design template option  and specify the ad block’s width and height in a way that it just fits your ad requirements and available space. Even if you want to choose stock sizes, designing them in the Free Design mode may give you better fitting ads. The dimension I have chosen for my square ad block is 200×180 and that for the mini-tower being 160×300.
The popular wide skyscraper block (160×600) – at least for me – has not yielded the same results for me as my 160×300 custom block. Remember, this is one of the highest yielding ad block size for Google AdSense. Another reason not to go for a wide skyscraper for Bidvertiser  ads is that, sometimes when the fill-rate is low, it shows a bunch of “Your Ad Here For Free” blocks which is really ugly looking.
Improving the earnings per click (CPC)
One of the campaigns against Bidvertiser is that the earnings per click or CPC rate is very low. This is a definite issue as long as you are not properly customizing your ads. Let me explain to you what I did in this regard which boosted my average CPC from 7, in the initial stages, to 21 cents per click as of today.
Choosing the right categories: When you add a domain under your Bidvertiser publisher account choosing the right main and sub categories is a very important step . For example, under the Computer & Internet main category, there are subcategories such as Home Business & Get Paid To Surf/Read, Advertising, Marketing & SEO, Webmasters & Blogging Resources etc. Unfortunately, you can only pick one of those sub-categories although your blog must be dealing with a mix of all. In my case, I chose Home Business & Get Paid To Surf/Read which is working well as far as the ads go, though, I deal with other sub topics as well in this blog. Once the main category and subcategory are selected, there is no way a publisher can change this without deleting the domain and getting it approved again. So as a publisher you have to be careful here.
Ad filtering mode: Using the Preferences option there is a possibility to manually approve ads. For the best results, you should choose the manual approval option . This option comes with the additional burden of having to approve new ads manually, but it’s worth that effort.
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