Okay, this is a short survey post probably because I haven’t found time to elaborate a few draft posts that are sitting on my WordPress database.
All of us are out here to make money by blogging, which happens to be either our passion or business or both. Blogging definitely generate a lot of income for many via private advertisements, affiliate-referral marketing, paid reviews, Google AdSense like CPC ads etc. However, there is a lot of related expenses as well. Some of these expenses include:
– Domain registration and hosting expenses
– Advertising and marketing expenses
– Theme, banner, layout design related charges
– Periodic maintenance charges if you are not a techie
– Salary expenses towards editors, if you have a multi-author blog
– Software, plugin purchases
Income vs Expenses
The income generation pattern of the blog depends on parameters such as the niche, monetization instruments (money generators), traffic generated, service model if any etc. On the other hand, the expenses are majorly based on what kind of advertisement and marketing strategy you adopt and what are your writing commitments in terms of resources.
As for this blog, I do not have anyone else writing for me here. I do not promote this blog via PPC advertising nor have I opted for a very expensive hosting service. However, if I consider my overall online exposure I do spend $1 for every $4 earned from my websites and affiliate marketing campaigns. I know, this is a huge expense but none of my blogs are huge traffic websites and hence I have to drive campaigns other than depending on organic traffic alone.
I am sure that many of those websites and blogs that depend heavily on organic traffic and Google AdSense income alone may have a very high income to expense ratio. At the same time, there may be other bloggers and online marketers who spend a lot more than I do to earn similar incomes.
As I just mentioned, my Income-Expense ratio is 4:1. Now, do you care to share your blog income-expense ratio?
In addition, it would be great if you could share which areas do you spend most of your money towards your online business. Please provide a number for all your online businesses consolidated and not just one blog. And if you are the only writer on your blog or website, you may not need to include your own salary for the time spent on blogging or other online activities.
Happy money making!