Blogging: One Pillar and Six Fillers per week formula

One of the key challenges for any blogger is to keep churning topics after topic on a continuous basis. However even top pro-bloggers will find it difficult to deliver good quality post topics every single day. At the same time, keeping your blog updated on a daily basis may be crucial to retain your readership as well as to pacify search engines like Google (Read: How post frequency can affect traffic and ranks).

Smart blogging is what you need to be successful with your blogging and to make your blog look continuously updated. And having one pillar post plus several filler posts per week is definitely a success formula that make sure that your blogging is not going from pillar to post.

What are pillar posts?

Pillar posts are those authoritative reference type posts that are generally timeless in nature and bring in traffic to your blog regardless of its time and date of posting. These posts are the pillars and foundation of your blog and many of these posts are research based and need time to write.

Putting one pillar + several fillers to work

Many part time bloggers may not have quality time available on a daily basis to indulge in blogging related activities. I, for one, manage 5 websites and hence it’s impossible to have all blogs to updated content all the time. But if I were to run only one blog I may do the following:

  • Spend 2-3 hours per week to write a pillar post. The post topic and bullet points for your future pillar posts need to be collected and maintained in a text file or as draft posts to make the writing process easier. This kind of posts usually need to be written in one go for the sake of flow and hence probably a weekend night is the right time to compose such a post
  • Based on your schedule again, write one or two filler posts every other day or so and keep them scheduled for future publishing. Filler posts are little tips or inspired ideas that can be posted across all your categories on a turn basis
  • You may opt to schedule both pillar posts and fillers based on how and when you write them or based on your blog traffic pattern
  • On a bad day, when you don’t have a filler, you may resort to a news post which deals with the latest news in your niche
  • To make yourself more effective, do your blogging related tasks (e.g. comment moderation) on a day when you are free and not writing.
  • There is no hard and fast rules for the number of filler posts (or even pillars) per week. However, quality is always better than quantity and hence don’t deliver unrelated junk just for the sake of keeping the blog updated
  • If you have five or six fillers per pillar, keeping the number of posts on your homepage as 8 or so will help readers spot at least ONE good post. Also, you can use your pillar posts as featured posts slideshow on homepage

Are there blogs without pillar posts?

Of course there are and many of them are successful as well. Many news driven blogs may not have any pillar posts at all. But then, they aren’t really blogs but news sites which keeps grinding the latest news. For any sites with articles (and even discussion threads or comments) to become blogs, I feel that there has to be some kind of writing related creativity attached to it. Hence, pillar posts are important for non-automated, non-news type blogs.

By the way, it is not mandatory to have fillers if you wish to stick to your greatest posts alone regardless of the delay between posts.

Happy Blogging!

Comments

  1. i do howto tutorial which takes like 1-2 hrs for research and writing along with text …. and filler posts as you rightly said , goes most of the time with news relates stuff …

  2. Nick Rodriquez :

    John Chow is a perfect example of “One Pillar and 29 Filler” per month blog…

  3. Mitch :

    Hmm, I wonder which one I am. I tend to think I write lots of pillar posts, but I could easily be wrong. Since I don’t spend lots of time on any of them, except for some of those long research posts, I don’t think I could really tell.

    • @Mitch, you have plenty of pillar posts as well as your personal opinion posts on day to day stuff. Probably this particular post is around those blogs that are technically oriented.

  4. These days I’m posting only filler posts. I think now I should also start writing pillar posts again.

    I like all your posts. You do well research before writing any article on your blog.

  5. I do write many review posts about gadgets and apps, and I think that are my pillar post. Rest I write are tech news which you said are fillers. I am again going to start writing quality how to posts after reading your great post.

    • Detailed reviews that highlights personal experience will be good pillar posts. News, once in a while is fine but if it’s too much you will be targeting only secondary search visits because majority of them will go to big sites anyhow.

  6. Nice Article Brother. Very Well Written.

  7. Nihar :

    Good post!

    I have pillar posts but not posting pillar posts recently.

    Need to do in between the filler posts

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