Blogs could transform into SocNets

Recently I read somewhere that most websites are somehow social networks (SocNets) in their own way. I have been wondering how, in the recent past, personal homepages transformed into and made way for social network profiles and blogs. Nowadays most people who have broadband connectivity at their home or work also do networking online and many among them have started blogging as well.

Now, if you carefully analyze the current blogging trends you will notice that blogs – for that matter some forums and mail groups as well – are slowly becoming social networking platforms for people with specific interests. To drive my point home, let us list down those features of a website that make it a social networking site.

Characteristics of a Social Networking site

A social networking site allows its members to do the following:

  • Search, add and organize friends, online acquaintances and interest groups
  • Seamless text communication or messaging to interact
  • Text messages are logically grouped or categorized
  • Store, organize and share photos, music and videos
  • Publish or post online text material or writeup

If you really think, this is what SocNets are all about. No rocket science! But why are they so popular? Very simple. First of all, the work-life balance is something shifting more towards and around one’s online life. The gap between life at work and home is narrowing faster. Secondly, the simplicity of communication that SocNets provide is just amazing. It makes ‘talking’ to 100s of your contact such an easy process (Don’t be surprised if people living in the same house talk lesser and lesser directly but do even that via the computer)

Blogs vs SocNets

Now, think about blogging and blogging platforms. They are all about publishing text material and of late even videos and podcasts. Many of them also store and share photos, and even started incorporating chat widgets and integration with other communication channels. Blogs stand for a bunch of audience with similar interests. While there are 1000s of social network sites around, there are already millions of blogs that cater to their specific audiences.

Blogging platforms such as WordPress is already having multi-user capabilities and evolving so fast in terms of other feature additions. The way people interact within the blog will soon change beyond the current way of commenting. Moreover micro-blogging is synonymous to short text based social networking.

All the above indicate that blogs will soon transform into social networking sites (of course with more priority on text publishing). Many of those big social networks may still be there but blogs will become smaller social networks with added networking and communication capabilities. I even feel that in the future, social media and social networking will become one and the same.

Any thoughts friends? Do you have any idea on where blogging is heading?


  1. Your observation is right.. Though the only thing which matters here is Social media or blogs need to keep themselves updated to stand together with social media related to niche…

  2. Chetan :

    The comments on blogs is also one of the way to communicate with the friends. Now a days most of the blogs have “Contact” pages, so users can contact with the blog owner. :)

    Chetan’s last blog post… BMW EfficientDynamics – in there website too . !!

  3. Nihar :

    Nice topic. Didn’t think about this. I agree with you.q

    Nihar’s last blog post… March 2009 Blog Traffic & Income statistics

  4. Raju :

    WordPress has add-ons like bb-press / buddypress specifically for the purpose you have mentioned. People like Chris Pirillo pioneered this change and everyone else is catching up with the trend.

    Raju’s last blog post… Geeky Gadgets Contest – Winners Announcement

  5. Without any efforts i consider a blog is a social network already. Good analysis Ajith.

  6. @Harsh, absolutely. at the end…getting connected and sharing is the aim of blogs, social media/networks.

    @Chetan, Yes. Comments though need to really evolve to make it more interactive and more casual like the way social networks have presented them.

    @Nihar, thanks for agreeing on my views.

    @Raju, yes… WordPress rocks in terms of those beautiful add-ons and plugins. And buddypress is already a great step towards transforming blogs to make them look and feel like social networks. For that matter, there are several social network blogs already built on WordPress itself. Check out :) I think this was built even before buddypress came in…

    @Shanker, Yep we are almost there already :)

  7. I hadn’t really thought of a blog being a social network before. But I suppose it is – at least on a small scale. You notice of a regular visitor hasn’t been around and you become concerned.

    I haven’t used buddyPress but I’ve wanted to test and learn it. I’ve been seeing a lot of people looking to hire someone to help them with it :-)

  8. @Kim, buddypress expertise will be yet another weapon in your arsenal :) go for it… Please keep me updated on your consulting success with the same.


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  2. […] logical answer would be ‘NO’ and why? Blogs themselves are mini SocNets and you can do all your link sharing, collaboration, discussions etc on your blog itself and hence […]

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