Entries for the ‘4. All about Online ads’ Category

Bidvertiser has been the main PPC ad program on this blog ever since my Google account started misbehaving. Initially, my Bidvertiser ads were giving only 7 or 8 cents per click and the click through rate (CTR) was very poor as well when compared to my Google AdSense experience. With a couple month long experiments, though, now I have reached a point where the average CPC is as high as 21 (individual clicks up to $0.48 so far). In this post, I would like to share some tips based on what I did to optimize my Bidvertiser ads.

Improving the CTR (Click-Through-Rate)

It is true that the bidvertiser ads do not look as elegant as their AdSense counter parts. I always thought that the Google AdSense ads somehow entice the readers to click on them where as Bidvertiser stock templates are a little bit repulsive. So our first aim is to fix this problem. [Read on...]

Daniel Scocco of Daily Blog Tips recently wrote a very good article titled When Should I Put Advertising on My Blog? at ProBlogger. Basically it was more of a survey post where he wanted to get readers’ opinion on when to monetize a blog.

In this post, I would like to touch upon the monetization possibilities at various stages of your blog’s life. Here, we are talking about money making options other than advertising as well.

When to start monetizing?

When I started this blog I actually had some ads in the form of CPM banners, content links as well as Pay-Per-click advertisements. However, the income generated was not up to my expectations - some of them not even crossing a dollar mark. [Read on...]

Google AdSense is usually the natural first choice and definitely the best option for those who want to go for contextual text link advertisement. AdSense is almost synonymous to CPC (Pay-Per-Click) advertising as Kleenex is to facial tissues. However, a number of publishers - especially low traffic blogs and beginners - find it difficult to cope with AdSense due to a number of reasons.

Most common AdSense concerns

A lot of people get banned by AdSense sometimes for wrong reasons as well though in most cases it is due to click fraud. But just in case a publisher gets banned for a wrong reason, [Read on...]

Recently I had received some comments about Pubmatic Ad Optimization Service in one of my review posts. Following this, I thought of giving this product a try and also do some competitor analysis on this particular segment. After some trials with different products, I thought of summarizing my views not in terms of a full-fledged review but what exactly publishers are expecting out of these optimization services. [Read on...]

A lot of us want to monetize our websites or blogs pretty much at the time of starting itself. However, there are so many ad programs in the market that we will end up in a state of confusion as to which program to subscribe. Unfortunately there is no Sherlock Holmes out there who could potentially identify the right brand from its appearance and offerings, if not from ashes. The following are some tips for you to pick as well as maintain an ad program :-

General tips
. Pick programs that are successful over a period of time and established a few years back. [Read on...]