Blogging tips, SEO Optimization and Internet Marketing Blog » About Online Ads

Blog Private Ads: Are they any Good for Advertisers?

Ajith Prasad — Sun, 08 Jan 2012 19:49:16 +0000

Over the past two months I spent $285 on private ad spots alone on various blogs in order to drive my holiday season marketing campaigns. I was primarily using the BuySellAds network to buy banners. Most bloggers know that they can make money from BuySellAds as publishers. But are they any good for your own [...]

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Top PPC Advertising Networks Comparison

Ajith Prasad — Thu, 15 Dec 2011 16:57:02 +0000

Over the past two years, I have spent close to $3,500 on PPC Advertising. Of course, that kind of spending resulted in decent returns but the reality is that, only 3 ad networks out of the 8 or 9 that I tried, actually returned anything significant. Based on my experience, here’s a table that contain [...]

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Mobile Advertising Trends and the future of Online Advertising

Ajith Prasad — Sat, 05 Mar 2011 18:10:17 +0000

As an Internet marketer and if you are used to pick ‘Desktops and laptops’ as your campaign target devices, think again! The time has changed and mobile advertising is the key driver to an online campaign success today as against just another channel two years back. Similarly, if you are a publisher or blogger, enabling [...]

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Google AdWords v/s Microsoft AdCenter

Ajith Prasad — Thu, 03 Feb 2011 14:36:48 +0000

As I mentioned in a recent post, I have been doing some PPC advertising experiments for the last few months. I was almost done with many of the second rung networks until I realized that I forgot to give a go to the Microsoft AdCenter search advertising network. In my opinion, if you are a [...]

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Online Advertising Campaigns: The importance of timing

Ajith Prasad — Sat, 22 Jan 2011 11:06:54 +0000

Earlier this week, while analysing my affiliate sales statistics, I discovered some interesting patterns on the basis of conversions. Majority of the affiliate sales triggered by my campaigns were happening on certain week days – primarily from Tuesday to Thursday (i.e. Monday evening to Wednesday evening US time). The weekends hardly attracted any sale. During [...]

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Online Advertising Experiments

Ajith Prasad — Sat, 30 Oct 2010 18:54:34 +0000

I have been rigorously doing some online advertising (mostly PPC) to promote various landing pages for the past few months. It was definitely a costly experiment with some modes of advertising returning many fold where as some PPC advertising channels just hogged my budget without returning even a cent. This short article is about the [...]

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Google Support woes

Ajith Prasad — Wed, 22 Sep 2010 08:08:44 +0000

In the past, like 1000s of other publishers, I too had tough time with Google AdSense support as in they never respond to the support requests. Since Google’s AdSense subscriber base is like an ocean, I could imagine their inability to respond ot all support requests. However, when I am a Google PPC advertising (AdWords) [...]

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Facebook ads vs Google Adwords

Ajith Prasad — Tue, 14 Sep 2010 09:08:51 +0000

I have been a big fan of Google’s PPC advertising aka AdWords for a while now. There is no doubt AdWords advertising is ridiculously expensive but Google has all their math and technology worked out very well for this product to make sure that it’s a Win-Win for advertisers and Google. At the very end, [...]

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Make Money Online via BuySellAds

Ajith Prasad — Mon, 12 Jul 2010 09:50:30 +0000

Selling ad spots is the most traditional form of advertisement and money making option for those who own a website. It feels like, the web banners – especially the 468×60 banner – existed for age now. When it comes to ad sales on a blog, one can either (1) opt for a complete on-premise option [...]

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AdSense Clicks but No Earnings

Ajith Prasad — Mon, 28 Jun 2010 10:04:59 +0000

Many of the Google AdSense publishers would have gone through this difficult situation whereby their AdSense clicks not registering despite receiving a lot of clicks. Whenever someone faces this issue, the general feeling is that he or she is on the way to get banned by Google AdSense. However, 8 out of 10 cases this [...]

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Facebook Advertising Tips & Strategies

Ajith Prasad — Wed, 24 Mar 2010 09:15:35 +0000

I just completed my two weeks experiment with facebook advertising. As I did not manage to get a Facebook ad coupon, I prepared myself to spend money from my pocket but at the end of it I was not too excited about the outcome. What I tried to do with the facebook ad was to [...]

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QueryAds Affiliate Program

Ajith Prasad — Thu, 25 Feb 2010 05:54:28 +0000

In October last year, I had written a review on QueryAds as an alternative to the Google AdSense program as well as an effective search advertising option. Recently they launched an affiliate program and this post is a short review on the same. The QueryAds publisher network is an excellent value proposition for bloggers and [...]

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Moving to Chitika Premium after AdSense ban

Ajith Prasad — Sat, 05 Dec 2009 17:50:27 +0000

Yesterday, my Google AdSense account got disabled for no apparent fault of mine! After having my AdSense account for more than two years, it was really shocking to see this kind of action from Google. When I dug into the click pattern, I observed that somebody had click-bombed one of my other blogs where AdSense [...]

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Queryads – A Google AdSense Alternative

Ajith Prasad — Mon, 19 Oct 2009 18:25:18 +0000

Today I would like to review the Queryads ad network which is an exciting PPC program with a difference for so many reasons. The most interesting thing about this product is that it actually taps into the traffic generated by realtime search engine queries. This means that instead bidding on generic keywords, Queryads lets its [...]

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10 Most Annoying Ads and their irritating features

Ajith Prasad — Sun, 04 Oct 2009 13:50:58 +0000

When I started this blog I had the kontera content link ads here. It was not like I was earning a lot of money from that but I was basically experimenting with almost all available ad options at that time – most of them with the intention of reviewing. After sometime, I also had a [...]

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Google AdSense: Some Features that Publishers would love to have

Ajith Prasad — Mon, 07 Sep 2009 14:50:31 +0000

There’s no doubt that Google AdSense is the unchallenged leader in PPC advertising and hence the default choice for any publisher/blogger to get started with blog monetization. When it comes to the publisher coverage, available distribution channels, ad design, ad serving, reporting capabilities, earning potential and overall simplicity, what have you; Google is the best [...]

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Increase AdSense Earnings with Google AdSense Category Filter

Ajith Prasad — Wed, 02 Sep 2009 17:32:32 +0000

Google AdSense has recently introduced the category filter feature for publishers. The category filter, along with other ad optimization features such as competitive ad filter can be used to effectively increase your Google AdSense income. The category filter (accessed via AdSense Setup -> Ad Review Center) allows you to select up to five ad categories [...]

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Ad Size and Advertising Effectiveness

Ajith Prasad — Mon, 24 Aug 2009 09:03:31 +0000

Recently I read an interesting research report on Marketing Charts about the effectiveness of various online ad sizes. This report revealed that smaller ads are much more effective in click-through-rates (CTR) than large banners. I was in disbelief when I read this report because we were taught not so long ago that larger ad formats [...]

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Advertising: Most people ignore web banners!

Ajith Prasad — Sat, 04 Jul 2009 18:01:32 +0000

A recent poll conducted by AdWeekMedia and Harris Interactive reveals that most people actually ignore web advertisement banners while they tend to believe more in television and news paper ads in order to arrive at purchase decisions. The percentage of Americans who believe that television ads are more helpful is more than one third (37% [...]

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Technorati Engage Beta – Blog Ad Network

Ajith Prasad — Thu, 22 Jan 2009 11:41:43 +0000

Technorati launched their blog ad network in June last year and since then it has been sitting in beta stage. Dollar$hower was still very new at that time and my publisher application was rejected right away because only high traffic blogs were getting approved. At the moment, though, the Technorati Engage – that’s the new [...]

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