Entries for the ‘4. All about Online ads’ Category

Recently I had received some comments about Pubmatic Ad Optimization Service in one of my review posts. Following this, I thought of giving this product a try and also do some competitor analysis on this particular segment. After some trials with different products, I thought of summarizing my views not in terms of a full-fledged review but what exactly publishers are expecting out of these optimization services.

What is Ad Optimization?

As bloggers, many of you must have signed up with a number of ad networks for publisher accounts. At the end, however, you want to stick on to the most performing ads and networks based on your earnings pattern as you see them on a periodical basis. In this case, arriving at a decision on which ad networks to be used is the outcome of your manual experiments. Click Here to Continue Reading

A lot of us want to monetize our websites or blogs pretty much at the time of starting itself. However, there are so many ad programs in the market that we will end up in a state of confusion as to which program to subscribe. Unfortunately there is no Sherlock Holmes out there who could potentially identify the right brand from its appearance and offerings, if not from ashes. The following are some tips for you to pick as well as maintain an ad program :-

General tips
. Pick programs that are successful over a period of time and established a few years back. Click Here to Continue Reading

Once you are an active publisher of ads, your main worry is to select ad or affiliate programs that are more profitable. At the end, the money generated via your blog depends on conversions or sales per user visits, page impressions or clicks. The ad or affiliate networks bank on time-tested compensation models to decide on the paying schemes. In this post, I am talking about the same.

Compensation methods for ads

Pay-Per-Click (PPC): Also known by the name Cost Per Click (CPC), PPC is one of the most widely used compensation methods. In this method, the advertisers are charged at a fixed rate per click (click on the ads by users). Click Here to Continue Reading

Online ads come in various shapes and sizes. Regardless of the appearance aspects they can be broadly categorized into two - Contextual ads and Non-contextual ones.

Contextual ads
Contextual ads are the ones which get displayed on your pages based on the context or content of your page. For example, if you are writing an article or post about ‘cake baking’ it is highly likely that the contextual ads that appear on that page (via Google adsense or other ad networks) may contain ads of ‘Cake recipes’ sites or ‘Birthday cake’ vendors etc. Content link ads - where the actual words on the page itself forms ad links - is also considered contextual ads.
Click Here to Continue Reading