Entries for the ‘7. Market - News - Analysis’ Category

Google’s open source web browser project released its first baby namely Google Chrome yesterday! The beta version of the new browser is available for free download for all. I took a quick look at the new browser with a lot of enthusiasm and Google, as usual, did not disappoint its end users at all! In fact, I was really wondering why Google waited for such a long time before launching a web browser of their own as their market is always around search and browse.

First impressions

Though the installation file download size is claimed to be 470KB, in reality it took quite some time to actually download and install the product on my Vista laptop. Finally on the disk, it occupied about 65MB of space which is much more than what IE, Firefox or Opera would take. But the bad thing ends there as when I clicked on the quick launch icon it was like I switched on a light bulb. The application load was so amazingly fast! [Read on...]

Earlier this week Google launched the beta version of their new tool namely Google Insights for Search. This tool is aimed to help advertisers understand the search users’ behavior and trends.

Google already had launched similar tools, in the past, such as Google Trends - and even Hot Trends under the same tool - that helped advertisers (and others as well) to understand the search trends from various geographic locations and countries. With the Insights for Search, however, Google is opening up their search intelligence database a little more by providing exhaustive analytical reports that anybody can consume. [Read on...]

Technorati, the de-facto standard for blog ranking and blog content aggregation services, has announced the launch of their new blog advertisement network - Technorati Media. The surprise announcement must be a hint that they are all set to take on Google AdSense which right now leads the Tier 1 online advertisement market with the help of 100 thousands of bloggers (and not just high traffic websites). – the other Tier 1 player
Yahoo Publisher Network (YPN) not being a favorite among bloggers as well as publishers outside the US.

The right people for the right business model
Technorati probably already knows in and out on what bloggers need in terms of monetization and they have huge statistics with them [Read on...]

A few months back most analysts were of the opinion that the social network based advertisement market was going to be the next big campaign target. The pace at which new social network sites were being formed and the accelerated growth in their subscription base seemed to defend this theory. However, the latest reports by Nielsen Online shows a different picture altogether. [Read on...]

I just found this video on Youtube and thought of sharing the same with my readers. This is a campaign from the Microsoft Vista Sales team to motivate themselves to sell Vista better…

Microsoft Vista sales campaign

Can music really sell something that is already proven to be a failure, at least in the enterprise context?