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How HTML5 can change your Blog and Blogging?

Ajith Prasad — Sun, 09 May 2010 13:01:12 +0000

As you probably know the W3C has more or less finalized the HTML5 specifications draft as the world is looking forward to embrace the 5th major revision of the Worldwide Web language. There will be definite changes in web browser technologies, rendering methodologies, media streaming, mobile applications etc. The HTML5 revolution will also change the [...]

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PayPal India & RBI for Stricter Money Transfer Regulations

Ajith Prasad — Fri, 09 Apr 2010 08:59:07 +0000

A few weeks after PayPal resumed the money transfer operations to India (and enforcing some compliance via PAN Number & reason disclosure for PayPal money transfers), they have gone even stricter now! Basically, the RBI (Reserve Bank of India) has enforced this new compliance policy on PayPal India whereby all money received via exports need [...]

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PayPal India conforms to Government regulations

Ajith Prasad — Sat, 13 Mar 2010 04:49:00 +0000

Looks like the recent PayPal India chaos – whereby the personal account holders couldn’t withdraw money to Indian banks – has come to an end! When I tried to withdraw money to my bank account last week, it asked me to declare a purpose for the proceeds received through PayPal (See the screenshot below). This [...]

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Twitter on a decline?

Ajith Prasad — Mon, 23 Nov 2009 11:48:16 +0000

Twitter had an amazing run ever since the hype picked momentum in late 2008. The first half of 2009 witnessed the twitter traffic growing five fold but the story seems to be reversing since August where it has started showing slow decline in terms of traffic. The compete profile of twitter.com shows a 2% decline [...]

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Technorati’s New Ranking System

Ajith Prasad — Thu, 22 Oct 2009 17:45:48 +0000

Earlier this month Technorati changed the algorithm for calculating the rank and authority of its aggregated blogs. Technorati rank was always considered to be one of the yardsticks to assess a blog’s authority but the older system had a lot of drawbacks. This time, it looks like, they have got their act together. If you [...]

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Social Networking & Tweeting MUST for PR and Marketing

Ajith Prasad — Fri, 04 Sep 2009 17:30:36 +0000

A recent report by iPressRoom reveals that twitter, SocNets and blogging skills are as important as traditional media relations skills for new PR (Public Relations) hires and marketing personnel in the US. This may not be any surprise news because the social networks, of late, have become the marketing ground for spotting sales opportunities, creating [...]

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Ad Size and Advertising Effectiveness

Ajith Prasad — Mon, 24 Aug 2009 09:03:31 +0000

Recently I read an interesting research report on Marketing Charts about the effectiveness of various online ad sizes. This report revealed that smaller ads are much more effective in click-through-rates (CTR) than large banners. I was in disbelief when I read this report because we were taught not so long ago that larger ad formats [...]

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Latest innovation from Google Labs – News Timeline

Ajith Prasad — Tue, 21 Apr 2009 05:36:01 +0000

Google Labs is one of the coolest places for those who are in love with the latest on Web 2.0, web gadgets and innovations around the search. It’s really amazing to see how Google has exploited the search meta information to bring it to newer dimensions (Google Insights, Trends etc) and business models (AdWords, AdSense…). [...]

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Interesting facts about Internet Usage, Search and related Businesses

Ajith Prasad — Mon, 16 Mar 2009 18:11:05 +0000

It is not a surprising fact that majority of the online income generation mechanisms are revolving around search engines and search users. And when it comes to Google‘s services, I doubt if anybody can live without them at all – be it the search engine itself, Search Engine Marketing, Google AdSense or various businesses around [...]

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Reasons behind the Nose-diving Blog Income

Ajith Prasad — Fri, 16 Jan 2009 21:16:06 +0000

If you have been going nuts over the continuing downtrend of your blog income, here are the reasons. Pubmatic, the ad optimization service, has published a report on the Ad rates trend for the past one year and the story doesn’t look all that great (See charts below) for those who depend on their blog [...]

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Will Microsoft Oxite Blogging Platform become another WordPress?

Ajith Prasad — Sat, 13 Dec 2008 19:25:16 +0000

A couple of days ago Microsoft released an Alpha or test version of its first open source blogging engine Oxite! As one can expect this complete blogging system landscape is built on top of Microsoft’s bread-winning technologies such as MS SQL Server and ASP .NET (ASP .NET MVC, in fact). It seems Oxite was originally [...]

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Yahoo launches Web Analytics Beta (IndexTools)

Ajith Prasad — Fri, 10 Oct 2008 10:24:38 +0000

Yahoo launched their Web Analytics (Beta) solution yesterday! In fact, what they have done is more or less the re-branding of IndexTools that they had acquired earlier this year. Yahoo initially plans to roll this out to their small business (Yahoo hosting) customers along with the existing users of IndexTools prior to acquisition. In addition, [...]

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Google Chrome is here – A short review

Ajith Prasad — Wed, 03 Sep 2008 18:05:01 +0000

Google’s open source web browser project released its first baby namely Google Chrome yesterday! The beta version of the new browser is available for free download for all. I took a quick look at the new browser with a lot of enthusiasm and Google, as usual, did not disappoint its end users at all! In [...]

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Google Insights for Search

Ajith Prasad — Fri, 08 Aug 2008 08:50:30 +0000

Earlier this week Google launched the beta version of their new tool namely Google Insights for Search. This tool is aimed to help advertisers understand the search users’ behavior and trends. Google already had launched similar tools, in the past, such as Google Trends – and even Hot Trends under the same tool – that [...]

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Technorati launches blog Ad Network!

Ajith Prasad — Tue, 17 Jun 2008 18:15:31 +0000

Technorati, the de-facto standard for blog ranking and blog content aggregation services, has announced the launch of their new blog advertisement network – Technorati Media. The surprise announcement must be a hint that they are all set to take on Google AdSense which right now leads the Tier 1 online advertisement market with the help [...]

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Social Network advertisement model yet to pick

Ajith Prasad — Wed, 21 May 2008 05:30:48 +0000

A few months back most analysts were of the opinion that the social network based advertisement market was going to be the next big campaign target. The pace at which new social network sites were being formed and the accelerated growth in their subscription base seemed to defend this theory. However, the latest reports by [...]

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Can music help sell Vista?

Ajith Prasad — Thu, 17 Apr 2008 12:50:07 +0000

I just found this video on Youtube and thought of sharing the same with my readers. This is a campaign from the Microsoft Vista Sales team to motivate themselves to sell Vista better… Microsoft Vista sales campaign Can music really sell something that is already proven to be a failure, at least in the enterprise [...]

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Yahoo! AMP! – Advertisement Management Platform

Ajith Prasad — Wed, 16 Apr 2008 13:10:17 +0000

This post originally had some content and was somehow wiped out by wordpress save (Or was it hacking? I am looking into the logs). From the draft version, I am trying to reproduce it :- Yahoo Publisher Network has been sitting on the beta stage for a while now. After half a decade into operations [...]

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Watch out facebook!

Ajith Prasad — Mon, 31 Mar 2008 11:10:28 +0000

Social networking memberships are growing at an alarming pace! While the market leaders is still MySpace, the strong runner-ups lead by facebook is all set to conquer the minds of social animals around the world. MySpace is still having single digit subscription growth where as facebook registered a whopping 102% year-on-year growth to reach more [...]

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Chitika to launch CPM ads product

Ajith Prasad — Wed, 26 Mar 2008 13:45:19 +0000

The well known blog advertising company Chitika Inc (famous for Chitika eMiniMalls) will be soon launching a CPM graphics ad product. The new product will complement their existing suite of CPC products. According to Ms. Karla Escolas from Chitika Customer Relations, the new product will be intelligently optimized in a way that CPM ads will [...]

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