Entries for the ‘News Analysis’ Category

Social networking memberships are growing at an alarming pace! While the market leaders is still MySpace, the strong runner-ups lead by facebook is all set to conquer the minds of social animals around the world. MySpace is still having single digit subscription growth where as facebook registered a whopping 102% year-on-year growth to reach more than 20 million unique members.

Now, what does this number translate to? More than 20 million registrations, if you consider the recent growth rate, facebook is all set to hit the 100 million mark Click Here to Continue Reading

The well known blog advertising company Chitika Inc (famous for Chitika eMiniMalls) will be soon launching a CPM graphics ad product. The new product will complement their existing suite of CPC products.

According to Ms. Karla Escolas from Chitika Customer Relations, the new product will be intelligently optimized in a way that CPM ads will be displayed only when it can get paid more than the CPC ad in the same slot thereby increasing the earnings potential of blog publishers.

While adding another product to the suite is a good move, one might wonder why Chitika has to venture into the already packed CPM market where there are many established players. Let’s wait and watch!