July 4th 7 Comments

Webmaster Tools based Optimization Part 2 – HTML Suggestions

In the first part of this article series you read about Google Webmaster tools keyword significance. Today, we are going to touch upon the Webmaster Tools HTML Suggestions topic and learn how to quickly turn your WordPress blog into a site that Google likes a lot.

One of the reasons why your site content doesn’t rank well in Google is due to poorly rendered HTML content via CMS (Content Management Systems) like WordPress. By poorly rendered, I meant not exactly badly formed HTML but something that cause Webmaster tools to report duplicate content without you even realizing it. Sites with duplicate content is often demoted by Google and let me explain how to fix it pretty easily.
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Filed Under: Site Promotion, SEO Tagged With: , , , ,
June 29th 12 Comments

Optimize Your WordPress Blog with Google Webmaster Tools – Part 1 – Keyword Significance

It’s been a while since I wrote an article series and I thought enough is enough. With this post, I am starting a series of articles on ‘Optimizing your WordPress blog‘ just by looking into your Google Webmaster Tools account and acting upon the clues and errors there in. The final outcome should be a cleaner WordPress blog in the good books of Google that produces more relevant traffic eventually.

The topic for today is the current state of your ‘webmaster tools keyword significance‘ data as compared to what you might have planned for your blog. This is one area that a lot of webmasters and bloggers do not give much attention to, though it’s the most important aspect. Let us see how to fix these keyword significance issues instantly.
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May 10th 13 Comments

Foolish ways to go about Blog Promotion & Marketing

This post is not about blog marketing mistakes as such but on some of those silly blog promotion methods that an inexperienced blogger would go about in the beginning. To be frank, I would have done a couple of these tricks in the past when I didn’t have any clue on promoting my content and the priority was somehow improving the visibility and blog statistics.

Well, visibility and statistics still play a big role even when your blog is established, but it wouldn’t be huge task as it was in the beginning. So what are these silly things that people still keep doing?
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Filed Under: Blogging Tips, Site Promotion, SEO Tagged With: , ,
April 20th 2 Comments

How to increase your Google Adwords Landing page Quality?

I have been using Google Adwords for driving my online marketing campaigns for a while now. Being the best possible option to send relevant search users to your landing pages (and get conversions), a lot of adwords-landing-pageInternet marketers depend a great deal on Google. However, your Google Adwords campaigns can turn out to be really expensive and may not yield much results unless the so-called quality score of your landing page is not optimized.

In this post let me explain what is meant by the quality score of AdWords landing pages and some practical tips & tricks that I use to optimize my AdWords landing pages. [Read more...]

Filed Under: How Do I?, Internet Marketing, Site Promotion, SEO Tagged With: , , ,
February 28th 14 Comments

Content farms and Google

A lot has been talked in the past one week about Google‘s new search engine ranking algorithm update that takes on the so called content farms. Facebook and twitter are full of messages related to some blogs being blacklisted are content farms.

Content farm definition: According to wikipedia…

In the context of the World Wide Web, the term content farm is used to describe a company that employs large numbers of often freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines. Their main goal is to generate advertising revenue through attracting reader page views.

(The above wiki page was updated several times since Google’s announcement on algorithm update and its content neutrality has been disputed)
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December 2nd 23 Comments

Google Reconsideration Request: How and When?

As I had mentioned in a post a month and half ago, I had lost my page rank on the homepage of this blog. Though losing PR is not a big disaster, it can have certain impacts on your blogging life. For example, you might have noticed two empty ad slots on the sidebar. Since small time ad networks and advertisers there in are paranoid about the PR factor, I ended up losing some ad income – though very trivial. During the initial stages of this low PR state, there was also a bit of reduction in search traffic as well though not significant.

Well, the good thing is that Google has actually ‘reconsidered’ my blog’s search rankings and they have come up with some ‘help’ based on my Google reconsideration request. The toolbar PR is back now at 3 and more interestingly I have an increased number of indexed pages on Google.
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