I have been rigorously doing some online advertising (mostly PPC) to promote various landing pages for the past few months. It was definitely a costly experiment with some modes of advertising returning many fold where as some PPC advertising channels just hogged my budget without returning even a cent.
This short article is about the advertising methodologies and channels that I used and the effectiveness of the same. Needless to say, Google AdWords is still the best option in terms of RoI though it can be really expensive if not careful. Facebook ads, as I mentioned sometime ago, can be cheap or expensive based on your delivery model but ineffective for conversion either way.
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This year doesn’t seem to be very good for me and DollarShower. After facing suspension (which got corrected recently but with huge losses) from some affiliate programs, mini slaps from Google AdWords now this blog’s home page page rank has been reduced to zero from 3. I am not sure when exactly this happened but I noticed it today morning and verified the same with multiple page rank checker services. The inner pages still enjoy good search ranking and PR.
