The well known blog advertising company Chitika Inc (famous for Chitika eMiniMalls) will be soon launching a CPM graphics ad product. The new product will complement their existing suite of CPC products.
According to Ms. Karla Escolas from Chitika Customer Relations, the new product will be intelligently optimized in a way that CPM ads will be displayed only when it can get paid more than the CPC ad in the same slot thereby increasing the earnings potential of blog publishers.
While adding another product to the suite is a good move, one might wonder why Chitika has to venture into the already packed CPM market where there are many established players. Let’s wait and watch!