Deep Linking – The most important aspect of Link Building & SEO

Knowingly or unknowingly, bloggers, unlike regular website owners, usually do a lot more link building and SEO activities. Many of them are via commenting on other blogs, link exchanges with friends, creating public profiles/SocNet accounts, being active on forums etc. However, many of us blindly concentrate on the link building activities directed to our home page alone than focusing on deep linking.

In this post, I would like to concentrate on the deep linking topic inspired by a bunch of tweet exchanges I had with with Luis of Some Extra Pennies dot com – a regular reader of this blog.

What is deep linking?

A Deep link is basically a link (hyperlink) that is pointed to a web page or post of another website/blog, rather than to the homepage itself. For example, when you use the commentluv plugin, you are actually creating a deep link to your last post from the post.

Why deep links are important?

In a typical search and hit (organic traffic) scenario, your search visitors mostly hit your individual posts and pages than your homepage. In the case of DollarShower, the % of search visits I receive on the homepage is just 15% and the rest of the visits land on individual posts. Needless to say, link building towards these posts are critical to obtaining sustainable search traffic. In other words, deep linking is a way to improve search hits on your specific content than your generic index page.

Ways to deep link your blog posts

There are a number of ways through which you can create deep links to your blog posts. Whatever be the mechanism, it is important to deep link using the right target keywords than just providing a URL to link. Now, let us talk about the typical ways to deep link.

#1 CommentLuv

The commentluv plugin provides a very easy way of linking to your last blog post (or a selected post). If the commentluv link is dofollow then it adds real value in terms of flowing the link juice to targeted post. There are several blogs that allow the Ajax editing of your comment, just after you post a comment. Please use this feature to edit your commentluv link to modify it for the right keywords, because you may not want to use the whole blog post title as keyword phrase (Be sure to consult the author if such an act could be marked as spam as per their comment policy)

#2 Be part of link love posts

You may want to be in good rapport with those bloggers who regularly publish link love posts. Close networking with bloggers from your niche is one of the (softer) link baiting techniques. If gently asked, many of them might link to your posts in exchange of a similar favor some other time. You may even ask them to modify the links for the right keywords if you are willing to do the same for them.

[You could in fact go for a deep link exchange even with those bloggers who do not have the habbit of publishing ‘Some day’ link love posts, if you happen to identify a potential source post and contact the author about the link building potential]

#3 Use your target post URL to comment

Using your target keywords and individual post URL (rather than blog homepage URL) to comment on blogs is another way to deep link. But as in the first case, you might want to consult the author or comply with the comment policy before attempting the same. Many bloggers, in a moment of irritation, could mark you as a spammer while moderating such comments (I am yet to publish a comment policy)

#4 Use profile URLs and descriptions

There are a number of websites and upcoming social media networks that allow dofollow URLs (some even with keywords) on the profile pages and descriptions. You could easily tap into such opportunities to do quality deep link building.

#5 InLinks campaign

The InLinks product from Text Link Ads provide a very good deep linking platform (paid service) to drive your link building campaign. There are similar products from LinkXL as well.

#6 Article submission

Organized article submission (or even article marketing) via high PR article sites can certainly speed up your deep link building campaign however, beware of those cheap services that offer article spinning.

#7 Keep changing your forum signatures

Those who are very active on forums, may keep changing the forum signatures in order to deep link to your desired blog posts. Forums, usually allow links (with keywords) on the forum posts as well once you satisfy the minimum post criteria or membership status as decided by the forum webmasters.

#8 Guest posting

Guest posting is definitely a way to improve your backlinks as long as the blog on which you are doing guest posting allow keyword rich dofollow deep backlinking. Some bloggers allow only linking to your homepage but you may negotiate on what you want.

#9 Directory submission

Submission to directories that support internal pages linking is another way to improve your deep links. Many paid link building campaigns focus on this aspect a lot.

#10 Onsite SEO – internal linking

Internal linking via the right keywords is very important – whether is in the form of plain linking or facilitated by plugins (Related posts, Popular posts etc). However, many times when you use plugins, you loose out on the keywords unless you had opted for killer post titles. One way to avoid this is to manually linking such posts and probably you can even use the default Blogroll feature to add your key post links with keywords

Other deep linking tips

  • You may not want to overdo with respect to keywords so that the content and the context sound unnatural
  • Picking the inner pages of highly connected websites is always an advantage if it is in the right context. Sometimes, a deep link from a PR0 .gov or .edu link will have more weightage than a link from a PR2 or PR3 .com domain
  • Focus on the link strength (will talk about it another post) as well as the inbound links to the page from where you are linking. You can use a backlink checker before linking from a page
  • While internal linking to your own posts, be wise – Do not use URL title such as ‘as I mentioned in last post’ etc but use target keywords without loosing the context and flow of reading
  • Avoid deep linking from frames. What you may get in terms of link juice and strength may not be exactly what you percieved
  • Regularly check the backlinks to your top search hit posts and use those source pages to further deep link to your other posts, if at all possible

Deep linking has its benefits regardless of whether Google changes PR algorithm or not. At the end, the quality and depth of a website’s content is decided on the basis of inbound deep links that is coming to the individual pages than just the homepage.

Happy link building!

Comments

  1. Richael Neet :

    This is a very informative post for anyone who has till now been unsuccessful in their PR building or traffic improvement campaigns. In fact, the idea of deep linking was given to me by one of my good friends, Anglea V Edwards, who has a very good link building product she releases every month on the Warrior Forums.

    I have aggressively used tip number 4, “Use profile URLs and descriptions” for my blog, and this has lead to my blog getting and maintaining a decent PR 3 on the homepage as well as some of the internal pages.

    I have links coming from high profile sites, such as, NASA, Department of Defense blog, etc, to name a few…some of them even do-follow! No kidding! These sites usually hate commercial link-backs, but they are always willing to accept links that point to your “About Us” pages. So if in doubt, always link to your about page…this looks less spammy. Traffic and link juice to your about page is as good as the same traffic and link effect to your homepage.

  2. I heard of deep linking in the past, but never really knew what it meant! You have explained it very well here
    Point 1, 2 4 & 6 seem doable for a starters

    Cheers
    Sandeep

    Curious Little Person´s last blog post… Make Money Online Series Part 1 – Affiliate Marketing

  3. Great analysis Ajith. But most of these ways will be Nofollow right?

    Will this help in SEO and PR?

    TechZoomIn´s last blog post… Simple & Affordable way to Improve PR & SEO..!

  4. Kadir :

    Nice tips!!! Deep linking is more useful than simple exchange of links.

    Kadir´s last blog post… Free Tips to Get Good Serp and High Pagerank

  5. Nihar :

    Great post ajith.

    I was looking for something like this on SEO.

    It will be helpful for all the bloggers.

    Nihar´s last blog post… Extract RAR and ZIP files using PeaZip Archive Manager

  6. “”Do not use URL title such as ‘as I mentioned in last post’ etc but use target keywords without loosing the context and flow of reading””

    Huh I didn’t know of this one 😕 Am always learning something new here :-) Thanks. I most of the time do this mistake. I’ll now take this into consideration.

    I want to ask you something about dofollow Ajith. I see many bloggers make their comment section dofollow. Does it badly affect the seo of the blog?

  7. I maintain a blog in order to drive traffic to my main site – what I really care about is getting traffic to my main site – should I be doing backlink for the blog or the main site?

  8. @Richael, Angela’s link building pakage is pretty good and I have tried it for a couple of months. It’s amazing how she digs out such websites and profiles that allow dofollow.

    You have a great tip for linking in terms of the about page :) I will keep that in mind.

    @Sandeep, almost all these tips (except for the paid ones) are practical. If you are able to spend some money on link building, the other tips might work as well.

    @Lax, nope. Not all of them are nofollow. And even when some are nofollow, it helps in terms of boosting visitors via Yahoo etc

    @Kadir, definitely. Simple reciproc link exchanges are not very good. In worst case try three-way linking.

    @Nihar, thanks buddy

    @Kurt, Usage of keywords in internal linking is important as well. As for the dofollow, query…you may get a lot of comments but might end up leaking PR juice of individual commenters blogs there by reducing the search visits to that particular post. Also, you may get spammed big time.

    @Greg, You should always try backlinks (deep) to the main contents of your site. Since you have a blog as a launch pad, you can also use it for referral visits, three way linking etc.

    Thank you all for your comments!

  9. Nice Post I agree That deep Links are important Most blogger can opt most of the method else then 2, 8 ,
    Because Most Of new Blogger Will not have Good reputation With other blogger so they Cant Get link love But can give so it can start.

  10. This is an awesome article. I still consider myself relatively new to the linking “game”. I was happy with linking to my homepage until I stalled out on the second page of Google. I have since started going “deeper” with my efforts and it is starting to pay off. Not only has my keyword climbed a few more spots in the organic results, but my deeper links are ranking higher than ever. This article is a must read!

  11. Hi ajith its really a gr8 post..In a recent interview, the interviewer had ask me abt “Deep Linking”. i told him something related to it…but aftr saw this post, i had gr8 exposure to DL. Thanks for sharing…

    Cheers……

  12. can we deeplink categories…

    example :-

    can i link “technoskillonline.com/category/blogging”
    for keywords “blogging tips” while commenting ??

    same for SEo tips ..etc.,

  13. Totally agree. SE should see the “natural” link building progress for the project. So, in order to look more natural, you have to ensure:

    – diversity of the linking websites
    – diversity of the keywords used (thematic and not)
    – diversity of the placement (footer, content, comments)
    – and finally diversity of the landing pages.

    The more “natural” you will look, the more impact the SEO will have on ur project.

  14. Subbu :

    Does deep links have any overall impact on the main/home page of the site? If I concentrate only on building links to my content pages, will my domain page rank raise without any links to it?

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  1. […] Ajith from http://www.dollorshower.com is sharing (as usual one more SEO Trick ) – Deep Linking – The most important aspect of Link Building & SEO. […]

  2. […] | August 3, 2009 | Site Promotion, SEO In June this year, I had written a post about deep linking and explained the important role that it plays in SEO Optimization of your blog. I have been trying […]

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