Google AdWords v/s Microsoft AdCenter

As I mentioned in a recent post, I have been doing some PPC advertising experiments for the last few months. I was almost done with many of the second rung networks until I realized that I forgot to give a go to the Microsoft AdCenter search advertising network.

In my opinion, if you are a serious Internet marketer focused mainly on the US market, then AdCenter is a must have in your SEM list. Beyond Google AdWords and Microsoft AdCenter you don’t really have a good option left when it comes to content and search advertising options as a package. There may be other content and text advertising options left but probably not anywhere near to these two giants.

Search Engine marketshare trends

Needless to say, Google continues to be the search engine leader by huge leaps on a global basis and its market share is probably around 85% globally. However it varies from country to country – For example, in the UK, Google commands a whopping 90% marketshare where as in countries like China, they are not a major force.

When it comes to the US market, Google’s share has started showing declining trend and it stands at around 66% as of today. Since Microsoft and Yahoo has tied up on search engine technologies and marketing front, they have a combined base of about 30% in the US.

The above figures essentially mean that if your geographic focus is the United States and search engines are your main channel to drive sales then you are missing out on 30% of your opportunity if you are not on AdCenter.

In addition, I personally feel that the bing search engine results are showing more relevancy than number of result pages rendered in a jiffy as claimed by Google. I kind of started disliking Google’s results eversince they started giving more focus on the social media junk content.

My take on Microsoft Advertising

Though it’s too early to judge, I am seeing a lot of positives on the Microsoft advertising with my initial experiments. The following are some of the major positives I saw.

  • CPC (cost per click) is low compared to that of Google AdWords
  • A lot more control over demographics like age group – AdCenter is more like the best of AdWords and Facebook advertising combined
  • Your ads get approved a lot faster
  • Your account do not get banned because of lame reasons like landing page quality score etc
  • More control over CPC rate variations for demographics, time slot etc

Having said that there are some issues with AdCenter as well. I did not quite like their keyword search tool and matching options there in. Also, the overall user interface of Microsoft AdCenter, though simple, is not as attractive as that of Google AdWords.

Result-wise, I am already seeing some good results with AdCenter. The search volume and number of clicks are not as good as my AdWords campaigns but then I pay less for it anyhow. Moreover, they accept almost all landing pages – at least that has been the experience so far.

I shall keep you all posted on details as and when more results are available. As of now, I have allocated quite some budget on AdCenter search marketing for this month. Finally, I must add that AdCenter is something that complements or completes AdWords than totally replacing it because Google AdWords is still the leader in SEM and will continue to be so for at least a few more years.

(Also read PPC Top Advertising Networks comparison)

Happy Money Making!


  1. i do not know how i never heard of MS Ad center….
    looks like a good option as i have never good earning from Adsense..
    thanks for share

  2. I am trying out adwords. Will try this out as well in future.

    Thanks for sharing your experience and giving insight.

  3. Donace@hostgator promo :

    I agree with Bing and Yahoo now on board together the reach of MS adcentre has increased by a significant amount. Also as its less targeted by PPC’rs as Google is the first target. CPC price is generally lower and therefore ROI is greater.

    Granted traffic wise it isnt as good but it is a good starting place to test a niche and later migrate to google when you have the funds.

  4. Never tried these two. occasional me getting offers from google to try ad words.

  5. Dude, Adwords is uber saturated for most markets. But even though, I still use them as a majority since they “still” somehow return a good conversion rate as oppose to Microsoft.

    Why did you not mention Yahoo search marketing? 🙂

    • @Melvin, Yahoo Search Marketing and Microsoft are tied up now and they are together doing the Search marketing since last few months. In fact, that tie up is the inspiration behind this post. You can do advertising on Yahoo search only via Microsoft AdCenter now.

  6. I was slightly disappointed when adsense was rejected for me..may be I should try MS ad center now ;-).

  7. Google continues to have the entire monopoly with your browser.
    And we’re depending on him constantly. We’ll see if the union of yahoo and msn is equal to a little bit.s

  8. So, in your experience, adcenter is not as strict/harsh as adwords? I’ve been having a lot of problems with adwords over the last few months (as have many), and am looking to explore other options. The biggest problem we’ve been having with google is that they don’t even explain why they pause campaigns or ban accounts. All they say is that we have broken the terms and conditions and that until this is fixed, our accounts are suspended.

  9. I have been advertising my website for 4 years with google adwords and spent over $10,000 in my adwords account. A month ago, they suspended my account and of course no reason, after contacting so many times I realized this is how it works:

    they have people who named “specialists”, from time to time a so called specialist checks websites being advertised on Adwords and if the specialist finds it in violation with google terms they simply suspend the account, they do not care if your business is dependent on google, they simply shut you down.

    We contacted them many times and they told us they suspended the account because we have “not-working hyperlinks” on the page, of course this was so stupid, we have some texts in blue colour on the first page of the site, and they thought those were hyperlinks, such a talented specialist!!!

    After we explained this they came with another excuse that they simply do not accept our business, we are fully aware of Adwords terms, we asked for more details to understand the problem, but they simply say we do not accept you.

    We are very disappointed

    • I hear yhou Andy. I went through exactly the same situation. After spending $3000 on AdWords, suddenly I got suspensed and all those landing pages that I established (and making money for sure) over six to seven months became totally useless. In my case, I tried to use a Clickbank landing page which was anyhow not live. They just had to reject it instead of banning.

  10. Hi , I am also a suffered by Google adwords . They suspend my account with 5 websites running. Out of 5 only 1 was problem with site landing policy as per Google So called “Specialist “. I have requested again and again them , no suspension withdrawal by Google team. So do not rely on GOOGLE adwords , try Microsoft adcentre .

  11. Hi Ajith,

    I manage PPC accounts for my clients and I’m good at it as my my clients say this :-). I want to try MS Adcenter also. Could you please let me know is it good for UK and Ireland’s clients?

    • Saurabh, it should be good for UK. AdCenter mainly concentrate on US, Canada, UK, Singapore etc as I understand where they have huge presence in their own content network or search engines.


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