There is an old story in the blogosphere of John Chow’s battle against Google. Having made majority of his fortunes out of blogging, John Chow decided to take on Google! The story was serialized on blogosphere over several episodes. The end result was that his blog went down from 5 to 4 to 3 in terms of page ranking! As a consequence if you search for something related to John Chow on Google, the SERPs will present his clones and clowns!
Earlier this week Shoemoney clarified on his controversial statement in one of the recent speeches. Though he tried to pacify both Google and his readers in the post the undertone was ‘Err, I don’t want the same fate as John Chow’! I would like to ask these two gentlemen how they reached where they are today and who gave them the push?
At this point of their blogging careers, it is very easy to state that Google does not have any more roles to play in their success – now that they have several thousand readers and followers. And they are asking the budding bloggers to think about a life beyond Google and how?
How does a blog get visitors?
For any blog, the following are the typical modes through which, readers and visitors come in:
- Reference visits (Could be social media – social networking sites, linked sites, directories etc)
- Search Engine Marketing (SEM)
- Organic visits or Search visits via Search Engine Optimization (SEO)
- Feed readers or aggregators
- Email marketing, other media advertisements etc
Now apart from the first and last methods listed above, Google and its other channels have significant roles to play to get you live visitors! You could have your friends as your initial visitors. But there is a limit to which they or their blogs or word of mouth can support your cause. You then need a little bit of Search Engine Marketing (SEM) where Google is the leader! You may need to optimize (SEO) your blog to get more search visitors. Again 90% or more hits come from Google. If you decide to syndicate your feed, as of today, Feedburner is the main choice and again that is another Google service!
How does a blogger start making money?
Majority of the bloggers that I have known, start monetizing their blogs via Google AdSense! This is a fact that both Shoe and Chow admit as both are great affiliate Gurus who made it big via AdSense affiliate income. Recently John Chow also has started writing good things about Google AdSense for feed etc while still trying to find what better he can do without Google!
The moral of the story
According to me, at least in the current scenario, there is no easy way of marketing your blog without taking some help from Google. After all, it was Google who made the lives of many bloggers big via practical usage of SEO, SEM and monetization instruments.
So the moral of the David vs Goliath story (with a twist) is that ‘staying away from the Google bashing might help to retain your web presence‘!
Let me know if you defer in your opinion