Guest Blogging v/s Multi-Blogger Blogging

I have been getting guest blogging requests ever since I set up this blog. Although I am not against concept guest posting, I have not really written for any other blog thus far nor have I accepted any guest posts on my blogs. However, the idea behind guest posting seems to have changed from a subject matter expert sharing his views with a new set of readers to various other things such as:

  • A mechanism to keep stagnant blogs alive with fillers
  • Pure Search Engine Optimization (SEO) tactic
  • To help establish a pseudo multi-blogger blog without spending much on the content creation effort
  • To help a non-blogger establish a blog

Now, I am not here to pick a fight with those who have adapted a convenient business strategy for their blogs. But the whole question is what benefit it is adding to the reader community as majority of the guest posts that I get to read on various blogs that I follow are mediocre content.

Multi-blogger blogging and guest blogging

If your aim is to have a multi blogger blog setup, you have to actually form a team of writers, preferably from the very beginning. Typical large multi-blogger blogs have an established set of writers with long term commitment and usually they are equal business partners. In most cases, each of these bloggers handles a particular area or niche that the blog deals with.

On the other hand, it may be possible to convert a regular single-blogger-blog into a multi-blogger blog via building a team. In such a case, revenue sharing should be the ideal approach than paying for individual efforts. And most importantly, we do not call such a writer a guest blogger.

In other words, ‘guest’ v/s ‘part of the team’ is the difference that I am talking about.

Transformation to Multi-blogger model

To summarize and add on to what I mentioned above, a regular blog can be converted into a multi blogger blog via the following steps:

  1. Check if your blog and its branding is suitable for a multi-blogger blog. For example, if you have branded it under your name and highlights your personality, then it may not be always suitable for a multi-blogger blog
  2. Design your revenue sharing formula so as to cause no money related issues in the future. Most partnerships break due to this
  3. Build a team by recruiting the right set of writers with good mid to long term commitment. Try to find one expert per area (e.g Social media, mobile etc)
  4. Decide on the update frequency and work sharing
  5. Establish editor accounts and related platform requirements
  6. Go live

And most importantly, donโ€™t call it guest blogging. However, if you cannot really hit the formula right, you may still want to invite guest posting but in its true sense. But then donโ€™t try to survive on guest posting alone if what you actually want is a multi-blogger blog.

Happy Blogging!

PS:- If blogging is pure business to you and you don’t really care about one-to-one blogger-reader engagement, it doesn’t really matter how the content is created. It could be even autoblogging in such cases :)


  1. Nihar :

    Great post dude.

    From July, My college friend has joined with me. He is writing posts on my blog.

    It is not guest blogging. But, the way blogs with guest blogging are growing. I am thinking of opening the doors for that.

    • Nihar, when somebody continuously write for you, it slowly becomes a multi-blog. And there you end up updating your about, contact other pages to reflect your team of writers. Even branding may have to be changed – if it has to become a real multi-blogger blog, that is.

  2. raju :

    sad but true, quality of guest posts are less thsn mediocre most of the times. In my case I try to approve only such posts/topics I would never have written – like blogging tips or seo tips. no way i am happy about this, but I find it necessary at times.

  3. Guest Blogging gave me a big boost when I suffered from Exams!!

    For months HBB was managed by Guest Authors alone.. but sometimes I do wish I have a editor who can mingle with me, share thoughts, so on.. ๐Ÿ˜‰

  4. I need to look for a few guest bloggers for one of my sites. I want to give it a try for a few months.

  5. So Ajith which one would you recommend?
    Multi-blogger system or Guest blogging system?

    • Harsh, In my opinion, it’s not a either or thing :) Multi-blogger blogs are suitable when they are setup from the beginning and can attract huge reader base if you have specialist writers. Having a blog and keeping it alive via guest posts is not exactly the alternative to multi-blogger blogging. That’s what I tried to convey.

  6. Hi Ajith,

    I do not agree with your point that accepting guest posts means that the blogger does not care about reader engagement. For an example, my guest post on Harsh’s blog has already got 68 retweets. That to me is proof that the readers like the post.

    I think the biggest gain from accepting guest posts is that your readers get different perspectives instead of your views alone. Do give it a thought.

    • @Sita,
      I didn’t mean that ‘all’ guest posts are mediocre content. Definitely there are some good quality posts as well. However, the whole point I was trying to drive was if there are way too many guest posters on a blog, why not make it a proper multiblogger blog? And if you are talking about one-off guest posts, your point in the second para was exactly what I was trying to convey in my post as well – i.e. to get a different perspective in certain areas of expertise. That’s what guest posts should stand for.

      PS: Btw, # of retweets can be one of the popularity factors but not exactly the foremost. And some might even be auto-tweets :)


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