The MMO (Make Money Online) blogging trend has slowed down a lot owing to the ongoing economic recession. In fact, many of the MMO bloggers have stopped updating their blogs or already flipped them while some others are venturing into other niches. If you look around for reasons why many of them failed, you will probably find the main reason as stereotyped content and lack of innovation.
Traits of an MMO blogger
Some of the traits of a typical MMO blogger that brought in success to the pioneers in this niche became too boring when the protégées imitated them blindly. He who is an MMO blogger has the following common traits.
#1 He was inspired into MMO blogging by his guru John Chow
#2 His blog launch was powered by a blog contest for which subscribing to the blog’s RSS feed was the minimum entry requirement
#3 He calls himself to be an online entrepreneur whatever that means to him and others
#4 He is willing to spend 12 hrs online to make $1 in ad clicks but wouldn’t do a regular job that fetches 50 times that money
#5 For him, blog statistics are more important than content
#6 On his blog, 75% of the posts, if not more, are related to link love, question & answer, blog income, blog statistics, updates on blog changes, WordPress upgrades, totally unrelated paid reviews, top commenters of the month etc
#7 He has a stumble and link exchange gang around him to help with the traffic and other statistics
#8 He mistakes all other blogs for MMO blogs or in other words a blog = MMO blog for him
#9 Quality of the written language usually is not a concern for him
#10 Entrecard and similar mechanisms are key traffic drivers for him
#11 Adding more to the point #6, one genuine article that appears once in a while is a luxury
#12 If he doesn’t write about his blog earnings once a month, he cannot sell his ideas and the blog
#13 He tries to stretch the lifespan of his blog by conducting periodic contests or by paying to be top commentator
#14 Slowly the reality bites! 1000 RSS readers and 2000 twitter followers no more result in conversions. And 16 hours being online gets him nothing…and hence…
#15 …He flips or sells his blog citing either flipping as a major strategy (For sure it is, as 1000 dollar worth online effort would have resulted in a $200 sale after several months) or personal reasons and studies (Really? I thought young online entrepreneurs don’t need to study for a degree as they can earn heavily and even retire at 21)
Please note that I wasn’t taking on anybody in particular here. But when I did a basic analysis on the time and effort that I spend online, related to blogging and marketing the blog, I found that if I do not earn at least $50 per day online, it is not worth the 4 hrs (or more) that I spend per day. Otherwise, I could as well do $8 an hour unskilled job or even work in McDonalds, right?
You could also call it frustration or over expectations
Do you have any thoughts on the investment, risk, effort v/s rewards from your experience as a blogger so far?