How much is your blog worth? Check out these online tools!

Well, I am not into blog flipping or website flipping yet! (Blog flipping refers to the business of acquiring old blogs or building a brand-new blog and selling it off in a few weeks/months’ time, after building some content, community and traffic). But after reading Mitch’s post earlier this week, I thought of doing some more research into this topic to understand how much my blog might be worth just in case I had to put it on sale some day!

how much is my blog worthAnother huge inspiration came in a couple of weeks ago when, a PR5 WordPress blog, was bought out by BankRate for a whopping $15 million!. Once I overcome the shock, I was really wondering how they arrived at that price tag and using what formula.

Blog Appraisal Parameters

There are a number of things that one needs to consider to appraise a website or blog. If you recall, domain name appraisal and auctioning was one of the hottest businesses prior to the Dot Com fall! Well, assessing a website is a lot more than appraising the domain name value. The amount of traffic the site is getting, the number of regular readers and their participation (number of comments per post etc), income (ads + services) generated, backlinks to the site, age of the domain and various ranks – all of them together decide the popularity and hence the price of a blog. However, what cannot be realistically measured by any tool – or a human being for that matter – is the content quality or the value of the intellectual property.

Online Tools to calculate the value of your blog

Including what Mitch had mentioned in his post, I Googled out five tools that can be used to assess your blog’s worth! All of them use different methodologies and hence the output vary drastically as well! One of the tools appraised D$ at only $550 where as another quoted a whopping $349K! Unfortunately I could not yell out ‘SOLD!’ at the tool! 😀

Here are the links to the tools:
Website Outlook
My Blog Value
Business Opportunities’ tool based on Technorati API
The ZOHO sheet

DNScoop, Website Outlook and Business Opportunities’ methods just accept your blog URL and comes up with a number at the end where as the other two methods need more inputs. MyBlogValue seemed to take us through a number of logical steps but at the end came up with a ridiculously high number! Zoho’s sheet on the other hand is only ad income oriented appraisal.

And now, all of you could try out these tools and let me know how much your blog is worth!. For that matter, will you ever sell your blog if you get a good price?


  1. Mitch :

    First, thanks for the shout out! Second, one I didn’t add, that’s not on your list, is Cube Stat, which pretty much does the same thing as Website Outlook.

    Mitch’s last blog post…Website Outlook

  2. moserw :

    I read the news on sale for $15 million myself and was amazed to say the least. Blogging can really turn you into a millionaire overnight…

  3. Different sites considers different parameters to rate a Blog.. But I personally look at Google Backlinks, PR, Yahoo Links, Alexa, Technorati, Feed Readers and the update rate. .. BIG List right???

    TechnoSamrat’s last blog post…Some PDF to Word Converter – Convert PDF Files to MS Word Documents

  4. Hi Ajith!,

    All these tools might be able to calculate what one’s site is worth – but when it comes down to it, what will people really pay for it? (and, for me, that’s more important). It’s not gonna stop me from hopping over to a couple of those sites, though, to find out what my blogs’ are worth!

    2ThePoint’s last blog post…I’m an Employee, Get Me Outta Here :-( – Part Deux

  5. @Mitch, you are welcome! And thanks for introducing cubestat. I checked it out and found it very interesting, in fact they show a very comprehensive report at the end.

    @Rajiv, blogging can definitely take you places but at the same time not every blogger or even 10% of them for that matter make it big. I wonder how many blogger around the world are actually making say more than $25K per month! Perhaps less than 100 or 200 or them?

    @Samrat, as you said PR, Google backlinks, feed subscriptions and various ranks definitely do matter. But if you talk about bankaholic, I am still wondering what really fetched it $15mn !!

    @2TP :) welcome back, it’s been a while… I hope you fixed your PC and back in full steam. Hey, regardless of the tools, if you have a very good popular blog, definitely people are going to pay decent price to own it!

    Thanks everyone! Please keep reading and provide your valuable feedback…

  6. I just tried the easier ones that didn’t require me to input anything other than the domain name and got very different results from each.

    I’ve heard of blog flipping but it’s really not something that I ever thought about. Of course, if I were offered a wildly high amount for it … :-)

    Kim Woodbridge’s last blog post…Stuff This in Your RSS – 10/14/08 – Popular Links on Delicious

  7. @Kim, hope you were thrilled by seeing some good numbers 😀 I was flabbergasted by the 349K offer for me by My Blog Value… 😆

  8. Hey Ajith!

    No, I’m still not plugged up to the internet, but I’m getting by. Should be up and running soon, though.

    take care…

    2ThePoint’s last blog post…Writer’s Block + Deadlines = GRRRRRR…….

  9. @2TP, alright…. Good luck with your new job and the pending assignments :)

  10. The funny thing about those sites is that they give you different answers as to how much your blog worths. Anyway, I think I will start blogging myself and hopefully sell it for $1M or even more someday :-)

    Nice blog by the way!

  11. @Helen, I would settle for something lower than $1m as well 😆

  12. Greg :

    Thanks for the great info. I’m new to blogging, and have been trying to learn as much as I can about the profession.


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