How to protect your page rank? 10 practical tips

Having achieved a good page rank (PR by default refers to Google PR here) every webmaster’s and blogger’s aim should be to protect and even try to increase the same continuously. This is to make sure that the importance of the pages is preserved/increased to attract even more search visits. Although the Google public PR – a value ranging from 0 to 10 – is not the ultimate measure of importance of a page, it definitely has something to do with the internal search rank maintained by Google.

Very often, after getting a good PR, majority of the people get into aggressive acts such as ad sales, writing paid-reviews, giving away link love etc in an uncontrolled manner. This can immediately take toll on the page rank. In this post, I shall try to summarize a few tips that will help you to protect or increase your page rank.

Tips to protect your page rank

The following are some of the tips that I got to know from some experienced individuals as well as webmaster forums which might help you as well to preserve your page ranks.

#1 Avoid duplicate content: Search engines hate duplicated content – both internal as well as external duplication. This means that you should avoid copy-paste publishing which is what I meant by external duplication. The internal duplication, on the other hand, is usually caused by poor theme code. For example, it is very important to make sure that your archives and categories pages have proper meta settings (robots => “noindex,follow”) so that search engines will not index them. If they are indexed along with single posts, they could be treated as duplication.

#2 Be careful with link loves: A lot of people blindly give link loves to their regular readers. Unfortunately, sometimes it turns out to be a bad affair for both the parties. One should ideally give link loves if the recipient site or page is from the same niche as the donor’s. If that is not the case one should strictly use rel=nofollow for all outbound links. Also check your theme’s footer, badges etc for unnecessary link love flow (usually theme or badge designers add their links)

#3 Bad neighborhood can cost you a lot: If you have outbound links pointing to illegal or classified sites (such as warez, pirated stuff, spam links, gambling, certain adult links etc) you can more or less make sure that those pages will not get a good PR from Google. So be careful while teaming up with such sites!

#4 Too many outbound links in a page: On a particular page, if you have too many outbound links, those pages are actually giving away the link juice to many others. So be careful while making your blogs do follow or while adding too many links to your side bar or even post content. It is a good practice to check your draft posts for rel property values by using your browser options (In Firefox, right click the link and view Properties). However, relevant internal linking seems to be appreciated by Google as this in general increases content reach and topic linking.

#5 Unorganized pages are ranked low: If the page content is not doing justice to what is described in the meta keywords, description etc, such pages may be ranked low or may get lesser search visibility. WordPress plugins such as All-In-One SEO pack may help you with optimizing your pages properly for setting the right keywords and description metas. Also see Point #7.

#6 Paid reviews and Text-link-ads: It is a well-known fact that Google hates paid contents and links on blogs for whatever reasons. So if you have significantly high number of paid content, then those pages are likely to be ranked low. If you still want to write paid content, try to avoid the badges and trackers to link or Pay-per-post brokers. Also never accept pre-prepared reviews which might have the potential risk of duplicate content (Point #1) creation as well. To avoid any confusion, make sure to mention your ‘nofollow’ policy etc in your ‘Advertise Here’ page.

#7 Avoid writing irrelevant topics: If your blog is talking about things that are not natural to what your blog stands for in terms of categories, description, meta keywords etc, it can turn out to be a mixed content blog which is said to confuse the search engine bots. For example, if your blog deals with SEO topics, you may not want to write a stray post on performance enhancement drugs.

#8 Avoid purchasing backlinks: Purchasing backlinks, especially in the form of article spinning etc can cause your pages to loose their ranks in certain cases. You should instead try to build your backlinks naturally and steadily instead of looking for overnight fame. Also even while commenting on do follow blogs etc, you should try to comment on blogs from the same niche as your blog.

#9 Stick to your post frequency: The blog’s post frequency or periodicity of updating seems to have some weightage on page crawling and indexing priority. Also, if your last update was quite sometime back, your homepage is likely to get a lesser PR next time. Along with frequency of updating, the longer validity (not expiring in the near future) of the domain name seems to be having some weightage, in the eyes of Google, as well. This is not a proven theory though.

and the final tip (golden rule) is…

#10 Don’t abuse Google: As I wrote a couple of posts back, those who bash Google will usually end up having their blogs punished in some way or other. Some people even believe that having outgoing links to Google products and services might please Google even more. I am not sure how true it is…

I hope this post was useful to you. If you have more ideas to protect the page ranks, please share the same here…


  1. I agree your last tip from bottom of my heart !! Don’t mess with google.

    Abhishek’s last blog post…Performance Appraisal Letter

  2. Definitely nos 6 and 8 is the first thing that Google’s hate and it is the most reason why website loses pagerank. 😀

  3. Hi Ajith – I didn’t know about #7 – “Avoid writing irrelevant topics”. I never thought of that, but when you mention it in this context, it makes sense.

    Barbara Swafford’s last blog post…I’m Leaving You In Good Hands

  4. I think now that pagerank is more about good content and relevancy, rather than just high PR links

    But u are sure to get slapped if u make money of your PR for sure

    Simon from Otooo’s last blog post…It’s Not What You Know, It’s Who You Know

  5. It seems like so much to keep track of although many of these things I would never do.

    I’m wondering about

    “Also even while commenting on do follow blogs etc, you should try to comment on blogs from the same niche as your blog.”

    Really? That seems very limiting – a number of people who visit my site don’t write on the same topics that I do but I am still interested in what they have to say and comment on their sites. Or is there more about blindly commenting on do follow sites? I don’t know seems rather limiting …


    Kim Woodbridge’s last blog post…WordPress – Use the Maintenance Mode Plugin When Working on Your Site

  6. Wow a very good article..rather say great one… I really agree with each and every point… With good PR you should expect some money.. but we should not be Greedy…

    TechnoSamrat’s last blog post…Opera browser 9.6 beta 1 With Speed Enhancement, Feed Preview and Link it

  7. I’m guilty of not regularly updating my blog. Maybe that’s the reason why I got a lower PR this time. Oh well, got some work to do. Thanks for helpful tips.

    Third World Geek’s last blog post…Satellite Internet: What’s Hot & What’s Not!

  8. Well, I am so new at this google info that this is a great deal to digest. I can truly say thank you again for such wonderful information. I guess I am a on a different journey than others but deep down I am competitive. This gives me my own personal challenge.

    Thank you again.

    Tammy Warren’s last blog post…My shadow moved on

  9. @Abhishek, Yes…it’s not at all a good idea to mess with the biggies

    @Hussein, you must be more experienced on that front 😉 I mean, when it comes to paid reviews, purchased backlinks 😆

    @Barbara, avoiding irrelevant content always rate the pages higher (when keywords, title and page description is compared with the relevant page content). An example of a totally irrelevant post (with respect to what the blog stands for) can be found here… And what about the readers, forget search engines.

    @Simon, the PR is about content quality and how that quality is consumed by others (reference, backlinks etc). Also what matters is how the content is structured.

    @Kim, I did not mean that one should comment on blogs of own niche alone 🙂 But when people make their blog comments no ‘nofollow’ the keywords and linking URL niche comes into play… Hope you got my point. For the comments that don’t follow, there’s no issue at all!

    @TechnoSamrat, thanks for the kind words. You are absolutely right, as soon as getting a high PR (that too only for the homepage) there’s no rush to make money immediately as you could get back to PR0 in the next update 🙂 Btw, I have started putting some text-links in the side bar. Just want to see how Google PR algorithm react to it in the next update.

    @Third World Geek, update frequency is very important as it tunes the Google bot’s visit frequency as well. I am more or less convinced that Google bot must be passive good enough intelligence to the PR algorithm/update tools on this front. For example, TRB was discontinued only 1.5 months prior to the PR update but it fell from PR5 to PR3 immediately.

    @Tammy 🙂 Well, there is no need to hurry and incorporate all these tips immediately. As you are rightly doing, creating good content and conveying your message is the most important thing! Rest will follow you mostly… I like people like you and Barbara for the steady approach 🙂

    Thank you all for your comments… Please continue the discussion…

  10. Good points/list Ajith. Definitely will work if followed. I have myself not followed any list as such but I do find that I have been doing more or less the same things in my normal/routine course of blogging…

  11. Thanks Rajiv… Good to learn that we are on the same mode of operating when it comes to best practices.

  12. Great post – lots of points highlighted, keep it up.
    Love your site by the way 🙂

    Helen – SEO Marketing’s last blog post…Inbound Links Help A Great Deal!

  13. Thanks Helen for your visit and opinion. Come back soon…

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