Having achieved a good page rank (PR by default refers to Google PR here) every webmaster’s and blogger’s aim should be to protect and even try to increase the same continuously. This is to make sure that the importance of the pages is preserved/increased to attract even more search visits. Although the Google public PR – a value ranging from 0 to 10 – is not the ultimate measure of importance of a page, it definitely has something to do with the internal search rank maintained by Google.
Very often, after getting a good PR, majority of the people get into aggressive acts such as ad sales, writing paid-reviews, giving away link love etc in an uncontrolled manner. This can immediately take toll on the page rank. In this post, I shall try to summarize a few tips that will help you to protect or increase your page rank.
Tips to protect your page rank
The following are some of the tips that I got to know from some experienced individuals as well as webmaster forums which might help you as well to preserve your page ranks.
#1 Avoid duplicate content: Search engines hate duplicated content – both internal as well as external duplication. This means that you should avoid copy-paste publishing which is what I meant by external duplication. The internal duplication, on the other hand, is usually caused by poor theme code. For example, it is very important to make sure that your archives and categories pages have proper meta settings (robots => “noindex,follow”) so that search engines will not index them. If they are indexed along with single posts, they could be treated as duplication.
#2 Be careful with link loves: A lot of people blindly give link loves to their regular readers. Unfortunately, sometimes it turns out to be a bad affair for both the parties. One should ideally give link loves if the recipient site or page is from the same niche as the donor’s. If that is not the case one should strictly use rel=nofollow for all outbound links. Also check your theme’s footer, badges etc for unnecessary link love flow (usually theme or badge designers add their links)
#3 Bad neighborhood can cost you a lot: If you have outbound links pointing to illegal or classified sites (such as warez, pirated stuff, spam links, gambling, certain adult links etc) you can more or less make sure that those pages will not get a good PR from Google. So be careful while teaming up with such sites!
#4 Too many outbound links in a page: On a particular page, if you have too many outbound links, those pages are actually giving away the link juice to many others. So be careful while making your blogs do follow or while adding too many links to your side bar or even post content. It is a good practice to check your draft posts for rel property values by using your browser options (In Firefox, right click the link and view Properties). However, relevant internal linking seems to be appreciated by Google as this in general increases content reach and topic linking.
#5 Unorganized pages are ranked low: If the page content is not doing justice to what is described in the meta keywords, description etc, such pages may be ranked low or may get lesser search visibility. WordPress plugins such as All-In-One SEO pack may help you with optimizing your pages properly for setting the right keywords and description metas. Also see Point #7.
#6 Paid reviews and Text-link-ads: It is a well-known fact that Google hates paid contents and links on blogs for whatever reasons. So if you have significantly high number of paid content, then those pages are likely to be ranked low. If you still want to write paid content, try to avoid the badges and trackers to link or Pay-per-post brokers. Also never accept pre-prepared reviews which might have the potential risk of duplicate content (Point #1) creation as well. To avoid any confusion, make sure to mention your ‘nofollow’ policy etc in your ‘Advertise Here’ page.
#7 Avoid writing irrelevant topics: If your blog is talking about things that are not natural to what your blog stands for in terms of categories, description, meta keywords etc, it can turn out to be a mixed content blog which is said to confuse the search engine bots. For example, if your blog deals with SEO topics, you may not want to write a stray post on performance enhancement drugs.
#8 Avoid purchasing backlinks: Purchasing backlinks, especially in the form of article spinning etc can cause your pages to loose their ranks in certain cases. You should instead try to build your backlinks naturally and steadily instead of looking for overnight fame. Also even while commenting on do follow blogs etc, you should try to comment on blogs from the same niche as your blog.
#9 Stick to your post frequency: The blog’s post frequency or periodicity of updating seems to have some weightage on page crawling and indexing priority. Also, if your last update was quite sometime back, your homepage is likely to get a lesser PR next time. Along with frequency of updating, the longer validity (not expiring in the near future) of the domain name seems to be having some weightage, in the eyes of Google, as well. This is not a proven theory though.
and the final tip (golden rule) is…
#10 Don’t abuse Google: As I wrote a couple of posts back, those who bash Google will usually end up having their blogs punished in some way or other. Some people even believe that having outgoing links to Google products and services might please Google even more. I am not sure how true it is…
I hope this post was useful to you. If you have more ideas to protect the page ranks, please share the same here…