If you want to do successful Internet marketing for the next one year (2010), I have a small advice for you. Just concentrate on Facebook alone! I am more than 100% convinced that 2010 will be the year of Social Networking Marketing and facebook will lead the pack.
Earlier this month, I had written a post about top internet marketing strategies for 2010 that covered points from SEO.com research. In that list, social network based Internet marketing was a major bullet point and today I am saying that it will be the strategy to concentrate on for the coming year. To be more precise just move your pieces around facebook and here are my reasons for the same.
What follows SEO?
Before even talking about facebook, it is my assumption that your online content (e.g. blog) already has a good amount of SEO done. This means that for the search & discovery model, Google is still the king. Once you have your SEO goals achieved, the one and only thing to concentrate on is your social network presence and the campaigns there in – Forget about all those RSS feeders, Twitter, Blog directories and email marketing. It is just not going to work except for the number games (# of readers via feedburner, # of twitter follows blah blah).
Let me start with a nice picture that depicts the latest social network marketshare for November 2009.
This picture shows that the facebook is already having more than 46% marketshare among the US bound SocNet traffic. Since majority of the Internet marketing at the moment focus around the North America, this is a big number. Exactly an year ago, facebook’s marketshare was less than 20% and MySpace was a biggie then. In a years’ time the scene has totally changed.
Innovation kills competition
Facebook just beat its competition by providing a simpler unified user interface for all those features that others had in bits and pieces. They managed to do all these in a short timespan and hence ate into others’ marketshare. In other words what MyBlogLog, Twitter, Picasa etc could do separately now can be done with facebook. The relevance of blog directories and blog search engines are reducing now as facebook streams in that information as well. The result is that not much traffic to technorati, blog catalog etc and MyBlogLog is closing down next month.
SocNet Advertising will boom
I must say that, initially nobody really cared about the social advertising but things are changing fast since last five or six months. As people are spending more and more time online (and that too mainly on SocNets) the purchasing decisions in the future will be revolving around what they see and hear on SocNets and friends’ circle. In short, more than search engines, review sites and forums, SocNets will soon become the main base for online sales success.
Geo-targeting is already outdated?
PPC Advertising can deliver ads over geographies and pre-defined channels. But what a SocNet biggie like facebook can offer is to place the ads not only based on geography but based on other important parameters like their sex, individual tastes, types of friends and community they belong to, what they are talking about and looking for etc. because they have all this information in the profile data of the member. This simply means that real context aware ads will soon be a reality in the case of facebook advertising.
Fan pages will rock!
Facebook fan pages will soon do wonders by driving convertible traffic to your online content. If you do not have a facebook fan page yet, you might want to build one now because these will totally replace blog directories soon as I mentioned in the second point.
In my opinion, facebook’s marketshare may become something like 65-70% by the end of 2010 and hence you have every reason to be active on facebook for your internet marketing needs. I also believe that facebook advertising will grow by two or three times in the coming year and hence this is one place where you may want to concentrate on instead of running after less significant blog stats and numbers.
Happy Internet Marketing!
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