Kontera ContentLink Review


Reviewed by:
Rating:
3
On April 3, 2008
Last modified:July 23, 2012

Summary:

Kontera InText contextual ad service can be an add-on income option for blogs if your readers can live with a little bit of InContent ad irritation.

I signed up with Kontera very recently after my experiments with Google Adsense, bidvertiser etc. Once the sign up process and approval was completed, I immediately tried testing it on couple of sites (ajithprasad.com and my cricket blog) that were guinea pigs for my trials. I must say, I was thoroughly impressed with the throughput, their technology as well as the amazingly simple process of getting the content link ads to work.

First look
Kontera is a contextual ad service working on a Pay-Per-Click (PPC) basis. The page contents are processed in real time to identify keywords and it converts some of those words into links on the fly. Due to this the links appear roughly two-three seconds after the page is loaded but does not affect your site performance at all. When the links appear and if you roll your mouse over it, there comes a beautiful balloon with ad-link. Clicking on the same will take the user to the respective ad. So neat, so cute!

What I liked?
The sign up process was really simple but they took around 3 days for approving my site. Once you login you can do a one-time (YES!) set up of your Kontera ContentLink. Now I must say I was more than happy with that – no worry about ad-zones, sizes and shapes, no multiple ad-scripts. You just need to pick the content link colour and the code is ready for you to be pasted on your pages. The simplicity about implementing kontera ads is also seen on their account pages. Reporting is extremely simple and easy to understand.

Multiple payment methods (PayPal, Check, Wire transfer) is another thing that I liked about Kontera. The minimum check amount is $100. Also it can work well with other contextual networks such as Adsense, not to mention non-contextual ones. It is another great advantage that Kontera does not consume your valuable real estate reserved for other ads.

What is not so good?
They did not have a referral link :( for publisher accounts, instead one has to invite friends, publisher prospects via email – I found this very inconvenient but once you are with Kontera for more than three months you get this link. Also if you want to add another site (than the signed up one) you need to contact them via their support center. And you are not likely to get approved unless you have at least 10000 page impressions per month. If not for the above reasons, it really rocks!

Conversion, earnings, payment methods
I read in some forums that their average earnings per click is less than 10 cents, but I had a different experience. In my case it so far is around 20 cents, which was much better than ‘my’ prolonged stint with Adsense. I will post more details as and when my Kontera earnings gets stabilized.

Final say…
I would rate Kontera above Adsense going by my personal experience, others may defer. But one should go for Kontera if he has a site with decent traffic. If that sounds interesting, you may sign up with Kontera using the link below:

Sign-up with Kontera

And to compare Kontera with other ad-network products please try our D$ Comparator

Kontera InText contextual ad service can be an add-on income option for blogs if your readers can live with a little bit of InContent ad irritation.

Comments

  1. Vijay S :

    I was not aware of bidvertiser, I would definitely sign in today.

  2. Update: Discontinued with Kontera after some of my blog reviewers found it very disturbing. Anyway, it was not earning much. Initially I used to get a good rate per click but after a month or so it became 5-7 cents per click. When my US traffic increased, AdSense got better with good earnings-per-click.

  3. Mitch :

    I’m still waiting to see what shows up on my blog, if anything. I’m not sure that the way I write that they’ll find much to lock on to. But we’ll see.

    Mitch’s last blog post…How Do You Write

  4. @Mitch, you need to do the kontera implementation carefully… For best results (look n feel, performance etc), you need to put the kontera script just before the end of body tag ie. towards the end of the page. Also, you should put a separate div tag around where you want keywords to appear underlined. If you don’t this, it can screw up your page – sometimes it will even underline the blog title, post titles, sidebar links etc.

    (I think there’s a plugin available to help with this, as well)

  5. Arun | BE Folks :

    Now publishers started switching to infolinks which offers the same contextual advertising like kontera but has got good click thro rate.

    Arun | BE Folks’s last blog post… Move your feedburner feeds to Google’s feedburner

  6. @Arun, definitely InfoLinks is giving Kontera a run for their money. I keep hearing this ‘Kontera or InfoLinks’ question on DP forums as well… In fact, this review was written almost an year back. Probably I will write a comparison post soon…

Trackbacks

  1. […] had recently launched ‘InLinks‘ – their new content link advertising product. Unlike Kontera ContentLink or similar products, the InLinks gives you actual ‘dofollow’ back links from the […]

  2. […] recently launched ‘InLinks‘ – their new content link advertising product. Unlike Kontera ContentLink or similar products, the InLinks gives you actual ‘dofollow’ back links from the […]

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