BMBVB is not exactly the abbreviation of any new Bollywood movie name as it might sound. It’s the short form of the new plugin called ‘Bring My Blog Visitors Back’ from the MaxBlogPress stable.
I have been a huge fan of some of those plugins by MBP – especially the Ninja Affiliate Plugin that drives some good affiliate sales for me on my blogs. Ninja by far has to be the best paid product that they have ever produced while I tend to like some of the free plugins such as the MBP stripe ads. After the Ninja plugin, they had the so-called Subscribers Magnet which I used only for reviews (as I do not build a list) and I thought it was a decent plugin for list builders as well. But does the new long named sibling BMBVB as good as the previous kids? I doubt that – especially for its proposed price tag.
What’s MBP BMBVB all about?
Well, as you already know most of the MaxBlogPress plugins are all about increasing traffic, building the prospects base (list) and monetizing the blog. The new plugin is pretty much around the same theme which claims to increase blog traffic dramatically via the RSS route (What is RSS?)
As you know there have been several attempts to monetize RSS feeds by means such as feed ads, RSS footer plugins (that can embed affiliate links) etc. However, this particular plugin is talking about beautifying the RSS feed in such a way that the RSS subscribers of your blog will be tempted to click on those links provided there to land back on your blog.
Well, in theory this sounds good. However, can you expect that much of traffic back to the blog via these enhancements? I doubt, because RSS by design and definition is meant for passive reading. As an example, I have around 600 RSS subscribers via Feedburner and may be a few hundred more via other readers. When I check my Feedburner statistics, hardly a dozen people take some action on a daily basis from the RSS. This may be due to the fact that I do not update this blog daily. If that was the case probably the action rate would have been something like 10% or more. In order to help them take more action, what ‘MaxBlogPress Bring My Blog Visitors Back plugin’ does is to include the following in your feed (You can check it in action on my blog feed)
- New header and footer for the post feeds (I have not enabled header yet)
- The most recent comment included under each post (‘Click here to comment’ prompt if none exists)
- 5 Related Posts under each post – I found this feature very good
- Social icons – Already existing feature with Feedflare etc
With the above set of features, I am still wondering if there may be any significant traffic to the blog as compared to what it’s today. Definitely, there may be a few clicks coming our way but can it make that big a difference? I doubt.
However, it may be true that for those blogs that are updated at least once a day, there may be some increased traffic. But before making a purchase decision of this $97 plugin ($67 on pre-launch), you have to analyze your current traffic and current RSS subscription count to see if it can help at all.
The plugin also attempts to save you from scrapers though I am yet to figure out how.
Overall, I must say that I am a little bit disappointed with the features behind the fancy name. I was expecting a lot more from this successful WordPress plugin development house.
Some improvement areas
The following is my genuine concerns about this new plugin.
1) Since some of my posts already have manually embedded ‘Related Posts’, including them as part of the new plugin feature would make the feed look a bit funny. Also,
2) Social icons provided are just 4 – Facebook, Twitter, Digg and Stumble. So far, there is no option to customize for anything new or even style the existing ones.
3) Since, there are a lot of related posts added (which is good for genuine content syndication), any scraped site would also contain as many links to my site which results in even more spam.
4) I believe that the plugin works best in the full text mode and not excerpt mode as excerpts wouldn’t make any of the add on content (e.g. Related posts) complete. Also, if you are syndicating only excerpts, anyhow the readers have to click back.
Despite all the above concerns, (on top of related posts feature) I liked the fact that, now I can remove any RSS footer plugin, Feedburner feedflare etc and expect the feed to work well on almost all feed readers. And on top of AdSense ads for feed, I could add some relevant affiliate links either on header or footer of each post feed. That’s pretty much my thoughts.
Overall, I am a bit disappointed with the new baby from MBP. Of course, if it was a free plugin or even a $20 plugin, I would take it any day. At the moment, at $67 (on pre-launch) price tag, I think it’s a bit overrated. That is, assuming that they haven’t planned any major feature that is yet to come. Or may be they plan to come up with a single license version priced at $20 or so?
You may Check out the MaxBlogPress Bring My Blog Visitors Back plugin site for more details.
(Launching on July 12th)
- $67 - $97 ($1 for Trial)