Posted on January 25, 2010 by Ajith | 3 Comments
Interactive Marketing is an evolving trend in Marketing whereby the customers’ inputs, thoughts and requirements are recorded and remembered – either from web inputs or analytics – and worked upon to provide solutions that best match their needs. Interactive Marketing is not Internet Marketing though web is certainly one of the major channels that helps to draw decisions based on various online data points (e.g. search phrase) regarding what the customer is looking for.
As per a recent Forrester report on interactive marketing, the money will gradually move away from traditional marketing and advertising channels into social media, mobile and email marketing. By 2014, interactive marketing will hit $55billion (in US alone) and this will be already 21% of the overall marketing spend. This post summarizes the findings from this report.
Continue reading » Interactive Marketing Trends
Posted on January 20, 2010 by Ajith | 13 Comments
There is no doubt that the Thesis from DIY Themes is an exceptional WordPress theme that is so easy to customize. As our blogger friend ZK rightly says “If god blogged, he would use the Thesis theme” which I agree to some extend assuming that the God is so bad at PHP that he could not afford to write his own WordPress theme.
Jokes apart, I have been having tough time with DIY folks – not with respect to the piece of software they have written but with the affiliate program (and the system) that they are offering. As you know, I am really interested in promoting selected good products on this blog as long as they fetch me some money via affiliate or referral sales.
Continue reading » Thesis Affliate Woes & Common Problems with Affiliate Schemes
Posted on January 15, 2010 by Ajith | 5 Comments
Last month I had written a post about the basics of online forex trading. At that time I mentioned about the eToro forex trading platform where you can start a Forex trading account for just $50 (eToro supports PayPal transfer) and start trading instantly.
The eToro trading system now has improved features such as visual trading and support forex trading with investments as low as $2.5 per trade. This means that you now have the possibility of getting forex exposure for just a couple of dollars (Earlier the minimum investment requirement per trade was $25)
Continue reading » Online Forex Trading for as low as $2.5 investment
Posted on January 11, 2010 by Ajith | 25 Comments
Nobody becomes an overnight blogging hero. If somebody has claimed so (s)he is a liar! It takes a lot of hard work to take a blog and the blogger behind the same to fame. However, there are times when all that effort is not returning any results after months and years of blogging. In such cases it just makes sense to start all over again instead of sticking with your current blog.
I have known a couple of online friends who did not exactly do any wrong things in their blogging life but ended up getting no visitors to their respective blogs. Eventually they had to quit. In today’s post let me explain why it is not a bad idea to start yet another blog instead of sticking to your current blog where you have already spent your time and money without being fruitful.
Continue reading » Sometimes it makes sense to start blogging allover again
Posted on January 7, 2010 by Ajith | 23 Comments
It is that time of the year where you do a lot of update activities on your blog including stock taking of the past year, wishing friends & family, setting goals, taking new year resolutions etc. It is also a good time to update certain important areas of your blog – Yes I am talking about updating the copyright year on the footer of your blog.
When I checked most of my friends’ blogs today I found that the copyright year is still 2009. Mostly, every year you hardcode this value but there is an easy way to auto update the copyright year using a simple one-liner script. Once it’s in place, you don’t have to worry about updating the year again. The following is the copyright script that you need to add to the footer of your WordPress blog (or any blogging platform running PHP):
Continue reading » Auto-update copyright year
Posted on January 4, 2010 by Ajith | 14 Comments
During the month of January last year, I jotted down some exciting blogging objectives for the year 2009 and later provided two updates (March update & Septemer update) on how I was doing with respect to those goals.
Instead of providing a point by point update on those online goals (and their revisions), I thought of writing this postmortem report on what went well and what quite didn’t during the last one year. A lot of unexpected things happened in 2009 which, I thought, have forced several bloggers to quit blogging.
Continue reading » A look back at 2009 and Blogging Objectives for 2010
