About

I am Ajith Edassery, a software engineer and part time blogger from Bangalore, India. Blogging is my pastime and I use this space to write about Blogging Tips, Internet marketing, Search Engine Optimization and How to Earn Money Online. Read more in the about page and subscribe to my updates using the form below:

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How to Exclude WordPress Logged in User Page Views from Google Analytics?

Ajith |  | 10 Comments

Active bloggers keep publishing several blog posts a month. During the process of drafting, editing, publishing, previewing and even modifying it later, a number of page views are recorded by Google Analytics as if an actual blog visitor is browsing your site. For a small time blog with only a few hundred visits per month, this would mean that what you perceived as real blog visits are not exactly so.

Excluding the logged in user or admin page views from your Google Analytics (or other tracking code) would not only project more accurate blog visitor analytics but also help hiding the admin location from Google. For smaller niche blogs that target a particular geographic location, this may be an important aspect. In this short post, let me explain how to exclude your Google analytics tracking code for logged in WordPress users.
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WordPress chmod Settings

Ajith |  | 9 Comments

Having the right chmod settings for your WordPress files and folders not only makes your WordPress blog secure but also allows smooth functioning of its features. This includes the right permission for search engine bots, proper generation and updation of sitemaps etc.

One of my blogs suddenly stopped working following a couple FTP uploads day before yesterday. It took me a good half an hour before I figured out that the .htaccess file on my root had a chmod value of 640 which prevented external access of the site. That experience is what prompted me to write this little WordPress blog tip post. By the way, if you don’t know what chmod is, it is nothing but a command/value that sets the read/write/execute permission for files and folders for different types of users.
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Google Sniper

Ajith |  | 10 Comments

Google Sniper Review

So you want to make $5,000 per month online out of your web content. Let us list your options.

  1. Build an authority blog or website that is updated regularly and monetized via Google AdSense, private ad sales and affiliate links – Traffic requirement will be in the range of one or two hundred thousand uniques per month if not more
  2. Build several niche blogs with lesser authority but converting content and monetized via affiliate marketing
  3. Don’t write any content yourself but take the autoblogging route – Well not the cleanest approach
  4. …or just build a few Google Sniper sites, each of which can be built under couple of hours!

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Building an Email list – Ethics & Best Practices

Ajith |  | 8 Comments

Building an Email list is one of the key marketing ingredients not just for email marketing purposes but also to keep your customers and patrons informed about business updates. An email list represents your customers and prospects database that can sustain way beyond other forms of campaigns such as advertisements – either offline or online – and certain modes of social campaigns.

As for blogs, mailing lists are of even more importance because the number of updates or frequency may be quite high as compared to other businesses. This being the case, it is crucial that you as an online entrepreneur keep certain ethics in mind while building a list, maintaining and using it effectively.
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Internet Marketing in India – Challenges

Ajith |  | 11 Comments

I mentioned in a recent post about top affiliate programs in India that Internet marketing in India is yet to pick momentum. In fact, India along with the other BRIC (Brazil, Russia, India and China) countries has huge potential to make it big in the Internet volume business but it is still untapped or underutilized due to multiple reasons. In this post, let me try to analyze the reasons behind the lower penetration of online marketing in the Indian context.

India is a huge country in terms of population and our cities are really scoring low on infrastructure resulting in huge traffic jams, crowded malls and long queues. Ideally such a scenario should push people to do more things online but at the moment that’s not the case. The situation, hence, is not conducive for Internet based marketing as well.
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