I had reviewed PerformancingAds blog advertising solution a couple of months ago. At that time this blog ad network was just getting established and as a fresh subscriber I was not having much success with it. Right now, however, things seem to be a little better and they have sent across my first month’s earnings via PayPal yesterday. (Click here for the payment proof)
Though I am happy that my experiment with this network was not a total disaster, things would have been much better had the Performancing team put a lot more organized effort into this project. I recently stopped running their ads to do yet another experiment with another network (Project Wonderful). However, I have the following findings on PerformancingAds after my 1.5 months long stint with them.
What worked well?
Initially the ad fill rate was not that great but I guess it was more to do with the traffic and rate on my ad blocks. Things would start working once you beging bidding at lower rates (I had mentioned this point in the review) as the network seems to have got a decent advertiser base already.
The on time payment is another good thing. Also, the minimum payout of $10 is good for small time bloggers. Majority of my income for last month seems to have arrived via the advertiser referral. In fact, you get 5% income for life for all advertisers that you refer and this makes a major portion of the payout as well.
What is not so good?
I had a lot of concerns on the transparency of the whole system as well as the lack of certain features that premium advertisers must have. The following are some of the things that I didn’t quite like.
- I still do not know the breakup of my earnings as the detailed reporting system do not exist. Neither the payment receipt not the reporting system show these details
- Customer support is pathetic, I had written a couple of mails to them not to get any reply
- The network keeps 40% of your ad revenue as their commission which is way to high for any such network
- Nobody knows how the publisher referral system actually works. I had 9 or 10 referrals but got paid for only one ($10). They never explained if there is any clause behind publisher referral system
- There was a lot of hype around the ad exchange credits but all of a sudden the exchange credit balance disappeared from the system
Despite the issues (which are fixable from their end) PerformancingAds seem to be a decent option if you want to start making money out of your blog 125×125 ad banners. At any time, private ad sales is the best yielding approach, but then you must have a decently established blog for that. Until then, probably you could use this network!