Today I had a look at my traffic statistics with special focus on the past 9 months window – my usual practice is to track it month on month. A quick glance at the graph revealed that the blog traffic had peaked from October last year through February this year. Further, I took a look at my archives and found that exactly during that peak period I used to post more articles at predictable intervals. The verdict: Increased post frequency = more traffic (at least for established, indexed blogs)!
How is this phenomenon explained?
There are a few reasons why improved post frequency can increase traffic. First of all, more posts mean more pages indexed by the search engines. Moreover, the pace at which the indexing happens is defined by how often a site is updated. More indexed pages usually mean more search traffic.
Secondly, your regular readers (not search or social media visitors) will be more excited and highly likely to visit a blog that is updated at a predictable post frequency than those blogs that get updated sporadically. This holds true for those who are using feed readers to read the content as well.
Traffic rank impact
More frequent posts would mean that more pages to read on each visit. This improves the reach (or number of pages accessed per visit) which in turn increase the traffic rank – essentially Alexa. The other pattern is multiple visits per day from a single reader if there is more than one post per day. In either case, it is good to increase traffic ranks.
One of the things that I have noticed during every Page rank update is that blogs that are more frequently updated go up in PR much faster than those infrequently updated ones. In other words, usually the homepage PR drops for those blogs that were not updated for a number of days during the PR update exercise. Of course, there are other parameters like paid links or paid reviews that could affect the rank inversely.
Linear or exponential traffic growth?
In my case when I increased the post frequency from 2 posts to 3 posts a week or so, the traffic actually went up by almost 50%. However, what I get to see on some of the other blogs is that when they switched to a daily-one-post (or even 2-3 posts a day) mode, the traffic went up by several times. This explains how increased post frequency can tremendously improve your traffic
Do you buy into the above explained theory? Have you seen your traffic sky-rocketing simply because you started posting on daily basis or even 2-3 posts per day?