Over the past two years, I have spent close to $3,500 on PPC Advertising. Of course, that kind of spending resulted in decent returns but the reality is that, only 3 ad networks out of the 8 or 9 that I tried, actually returned anything significant.
Based on my experience, here’s a table that contain the good and bad aspects of those best PPC advertising networks that I experimented with and my rating of them from an advertiser’s point of view. Please note that many of you may have a different story to talk about your specific campaigns and hence please pitch in with your comments.
PPC Advertising Networks Comparison
Comparison and rating of the Six PPC ad networks is given below. You can actually take it as a comparison of AdWords vs other advertising networks such as Microsoft AdCenter, Facebook Ads etc (As you may already know, Yahoo Publisher Network is now folded into Microsoft Advertising). And please note that the MY rating is based on what I got in return for my ad spending.
|Google AdWords||9 / 10|
|Microsoft AdCenter||7 / 10|
|Facebook Ads||6 / 10|
|LinkedIn Ads||5 / 10|
|Bidvertiser||3 / 10|
|Adbrite||3 / 10|
I didn’t try Miva, Ask.com PPC Advertising, Chitika, Infolinks etc yet nor have I focused on CPM advertising networks other than BuySellAds in CPM mode. [I must tell you that, BuySellAds from advertisers’ point of view has been very disappointing with the trials that I had. I still have four to five campaigns running on BSA. It seems to work well only with highly visible ad spots above the fold]
Disclaimer: Since I was banned from Google AdWords a few months back, the rating for AdWords is based on my past experience which has been extremely positive. Also, I do not run campaigns on Bidvertiser and Adbrite any longer but have used enough of them in the past. At the moment, I have several simultaneous campaigns running on Facebook Ads, Microsoft AdCenter, LinkedIn ads and BuySellAds.
Good luck with your PPC campaigns!