If you have been going nuts over the continuing downtrend of your blog income, here are the reasons. Pubmatic, the ad optimization service, has published a report on the Ad rates trend for the past one year and the story doesn’t look all that great (See charts below) for those who depend on their blog money.
The average ad rates have fallen by almost 50% in Q4, 2008 when compared to the same period last year. Websites of all sizes have been on the receiving end while the smaller sites (and blogs) suffered the biggest loss in the eCPM rates over the past one year. Business & Finance sector related ads, quite understandably, have been the worst underperformers.
More on the decreasing ad rates
The report suggests that there has been some positive trend in the last quarter or so but again that was mainly due to the festive season spending. If you discount that, the trend is still downwords and the worst may not be over for all of us.
The above picture explains why many of us – small time bloggers – have probably suffered more. We got to read some really interesting blog income reports for the last two months or so!
The ad rates trend is directly related to what is happening around us with respect to the global economy. For more details on this report please visit this Marketing Charts link.
Tail Piece: Wonder how those blogs with optimized keyword content, for debt consolidation, insurance, credit cards etc, are doing!