SEO – Link Building Series: A Casestudy

For the past couple of days, I have been wondering how to bring the SEO – Link Building Series to a logical ending and that’s when George of had the following query posted as a comment on this blog:

I am not getting desired traffic from search engines.What could be the issue? Can you guide me how to select and use proper key words?

I thought, a SEO casestudy on George’s blog would make the last post of this series and with his permission I am publishing my SEO assessment on his blog.

Blog description

Wheelosphere has been in the blogosphere for about 6 months now and the post frequency has been excellent for the past three months. It features a simple WordPress
theme that is SEO optimized and is further tuned by SEO plugins. There are not too many widgets on the blog and visibly missing one is the ‘categories‘ which may be useful for better navigation and to highlight major topics that the blog is dealing with. There are not much reader reactions on the blog and this is probably due to limited networking with other blogs in this niche.

Onsite & Offsite SEO aspects

I used two of my favorite FREE SEO tools (website grader, meta tag analyzer) to analyze the blog homepage and the following are some of the SEO aspects of interest to us.

  • Wheelosphere is a PR0 blog but it has got 150 pages indexed by Google which is very good
  • Wheelosphere has about 400 Yahoo backlinks but less than 10 inbound links as detected by Google
  • Keyword and description relevancy to the content is very poor. Keywords need to be changes and author tag is missing
  • Last Google crawl date is 28th February 2009 which causes delayed indexing
  • None of the keywords make the blog appear within top 100 search results
  • Keyword density is not good enough for the selected keywords

Further manual verification revealed the following issues:

  • Keywords are listed twice – one by the theme file (or by setting) and another by the All-in-one-SEO plugin
  • There are totally 15 keywords which is too high a number. Further, there are spelling mistakes in keywords
  • Most of the keywords are too broad and will attract traffic only for high PR and highly visible websites
  • Sitemap date stamp is improper probably because of the wrong sitemap plugin update logic. The last post on the blog is on 7th March where as the Sitemap time stamp shows 2nd March

My SEO Recommendations to improve search traffic

#1 The sitemap: The sitemap updating issue needs to be fixed immediately and make sure that every time you post something new, the sitemap is rebuilt. Also make sure that the sitemap update results in alerting the Google, Yahoo and MSN bots (via plugin setting)

#2 RPC Ping settings: Make sure that the ping services are configured properly (Refer to my post on Ping Services)

#3 Keywords: Wheelosphere needs to find 4 to 6 very good keywords that will position its contents well on the search engines (a couple of existing keywords are good) In addition, because it is a car and bike niche, there has to be 3-4 hot and specific keywords attached to the home as well based on new car releases (e.g. ‘Mahindra xylo’, ‘yamaha r15’) etc. There has to be also some typical seasonal terms like ‘new cars 2009‘. The following are some of the keywords that may make sense though I have not researched them thoroughly: indian cars,new cars,cars in India,car reviews

#4 Title and description: Needs to change the title, tagline and the meta description to make it more appealing for the humans as well as bots. Derrive the new description and title based on the keywords. It can be something like ‘Indian cars and bikes news blog’ and the tag line can have more detail description which contain main keywords.

#5 Keyword density: Once the keywords are identified they have to be liberally used within the homepage. If you add the ‘categories’ widget and two to three pages with some of the keywords as title, the keyword density will be improved.

#6 Build backlinks: Build backlinks via Yahoo answer, forum participation, blog roll exchanges etc. A PR update is expected this month and you need to act faster. Use your main keyword (which should be part of the title) to comment on blogs.

#7 Posts optimization: Posts on latest news need to be optimized using Google insights and trends as I mentioned in one of the posts a week ago or so. The keywords on these posts need to be really specific (e.g. ‘new Toyota innova’)

Other recommendations

The blog’s interaction levels need to be really improved. To attract more comments the top commentator plugin, commentluv etc may be tried. The blogger needs to improve his commenting habit to improve backlinks as well as referral traffic. Referral traffic needs to be further improved via social networks and social media. The blogs of this niche, need to have a lot of post images to keep the content appealing.

Additional Resources (Not related to the case study)

I conclude this series by sharing the following links that have more than 100 Free SEO tools listed under them.

15 Free SEO tools to check complete site statistics

Search engine genie tools

I hope that the SEO – Link Building Series was beneficial to some of you, especially the beginners. Please provide your feedback on the series as well as the casestudy in order to help George with some search traffic.

Happy SEO!


  1. Raju :

    This is the best of the lot! Wonderful way to end the amazing series on SEO.

  2. Sad that i missed this SEO series, let me back track it. nice write up there.

  3. george :

    what an eye opening post from Ajit,will give you detailed feedback later on.

  4. Dennis Edell :

    Excellent write up, wanna do another? lol

  5. @Raju, thanks buddy… I would have preferred to add a couple more posts…but the experience readers seem to be a little bit bored :) My blog traffic came down by 10-12% since I started the series.

    @Shanker, you could go back to the posts and provide feedback. By the way, how’s the shanker bakshi toolbar doing?

    @George, yes, come back and provide feedback…especially after fixing your sitemap and working on keywords.

    @Dennis, of course at $50 and above 😆

  6. Harish :

    Awesome Post. I loved it…Even though the blog has many indexed pages I think he has not done for of SEO for it…

  7. It was very helpful and I’m sure not just for me :) thanks a lot ! :)

  8. Nihar :

    Great post. and it is great help for that blogger. He can read this and change accordingly and see the difference.

    Nihar’s last blog post… How to set CapsLock, NumLock and ScrollLock Keys On/Off using Windows Registry Tweak

  9. @Harish, thanks Harish… Having a lot of pages indexed is definitely good but getting them hit via the search route is even more important.

    @old domains, glad that the post was of use…

    @Nihar, it was an attempt to change a few basic things about his blog. Once these changes are done there’ll be periodic monitoring and post optimization involved.

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