1. I actually understand SMO a hell of a lot more than I understand SEO. 🙂

  2. Great post Ajith, and you used good examples to back up your point. This is definitely the new way of promoting one’s information, but one of those things most people need to realize is that with a static website it’s hard getting much social media buzz. Continually adding new content in some fashion is also a major component of it all.

    • @Mitch, very true. That’s one reason why I conveniently picked a news site example 🙂

      As for static sites, a lot of people have started including a blog (brand information, related news,..) under their main static site. This seem to have helped the cause in addition to putting some social-like icons, twitter feeds on an otherwise static page.

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