3. Social Login and Comments
Social sign in is another big aspect of a social optimized website and NDTV.com’s comment option support signing in with all leading social platforms as you can see in the screenshot below.
Even better, NDTV has its own social network called NDTV Social which mainly features their anchors, crew and their fans. The news content gets even viral and more comments are attracted on that channel as well.
4. Mobility and Multi-channel support
NDTV’s mobile website is one of the best I have seen and it is highly fast loading as well. The NDTV website looks good on almost all devices that I have browsed it with and even better they have the right way of highlighting the content that is more likely to be read and shared.
The NDTV.com main site is equally fast and can be browsed with any browser out there. If you check out BrowserShots.org you may see that there’re recent archives for NDTV homepage for almost all browsers out there. I am sure they have a serious bunch of IT and web engineers who work towards the upkeep of this website, its compatibility, mobility and accessibility.
5. SEO complementing SMO
Now, enough of SMO! Just check out the source code of any of the news items or article. You can see that the keyword selection of each post is based on the news tags which is further linked to numerous other articles and news items. The description meta tag is highly elaborate with some meaningful text that is NOT exactly part of the news itself but highly relevant to the news – just like an excerpt. Excellent copy editing and SEO of the content, I must say.
6. …and the Result…
The end result of all these is great SERP positioning of the content under news as well as in other categories, 100s of thousands of social likes and shares and great traffic ranks.
Needless to say, they must be making plenty of money in advertisement revenue as well.
Through this example, I hope, you got some idea on social media optimization and how well one can do it on a website for its social acceptance.
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