A recent report by iPressRoom reveals that twitter, SocNets and blogging skills are as important as traditional media relations skills for new PR (Public Relations) hires and marketing personnel in the US. This may not be any surprise news because the social networks, of late, have become the marketing ground for spotting sales opportunities, creating leads and most importantly a mechanism to be in touch with your customers and prospects.
Majority of the brands and corporates these days have fan pages, rooms, profiles etc on SocNets and their PR people are pretty active there as well. This trend is not something specific to any industry and hence if you are looking for a PR job you need to be a good blogger and/or micro-blogger (See the chart below).
SocNets for marketing & advertising
There are a number of reasons why Social Networks are fast becoming the place to do marketing as compared to other online advertising channels (search marketing, email marketing, forums, websites, blogs).
Firstly, most of the computer users these days use some kind of social networking sites and the average time spent on Social networks is increasing day by day.
Next, the predicted and actual growth of online advertising on Social Networks is pretty encouraging numbers. A year ago, when I wrote about the social network advertisement model, the advertisement share on SocNets was just 5% (of the total online ad spending) and now it is already 20% (Read this report)
Thirdly, the social networks seem to be the only place where people spend more time even when there’s recession related woes. Also, when compared to email and traditional chat systems, SocNets provide an easy mechanism to discover new people and connect better. This viral nature of social networks adds to the advertising effectiveness as well.
Finally, there has been exciting reports from companies like Dell ($3mn in sales via twitter) who are making the best out their Social Network campaigns. Many of these offers and goodies news (tweets) may be spammy in nature but at the end they create more sales and leads.
In short, SocNets are inevitable channels for your marketing campaigns. It is not just for the corporates. Even bloggers have started building their SocNet fanpages and a twitter profile is something like a must-have for every blogger. Via active presence on your Social Network-Media-Microblogging channels, you can definitely generate more traffic to your blog, sell your products and services more effectively and increase the conversion rate of your promotions.