Nobody becomes an overnight blogging hero. If somebody has claimed so (s)he is a liar! It takes a lot of hard work to take a blog and the blogger behind the same to fame. However, there are times when all that effort is not returning any results after months and years of blogging. In such cases it just makes sense to start all over again instead of sticking with your current blog.
I have known a couple of online friends who did not exactly do any wrong things in their blogging life but ended up getting no visitors to their respective blogs. Eventually they had to quit. In today’s post let me explain why it is not a bad idea to start yet another blog instead of sticking to your current blog where you have already spent your time and money without being fruitful.
When to start it all over?
The following are some of the scenarios where it is better to start a new blog and/or after discontinuing the current one that’s not doing any good to you.
#1 You picked the wrong niche
At times people blindly pick a niche that is not exactly their strong area of expertise. Once you realize that and/or starts struggling to get new post ideas in that domain, you may call it quits and start something else. Usually, this realization comes during the first couple of months of blogging itself.
#2 Monetization goals not met
Sometimes despite some good number of visits, you may never ever make good money out of your current blog due to irreversible monetization strategy opted for. In such cases it makes sense to move to something new if all avenues that you tried aren’t exactly converting well.
#3 You caused a bad image or branding problem
There are situations where you create trouble for yourself via bad brand building tactics, black hat SEO or even used strong lies to promote your blog. Once that issue grabs public attention you may not have any other go but remain silent for a while and start something new. I know of a blogger who always projected big stats about his blog and closed down immediately once people came to know about the faking part.
#4 Not in the good books of Google and no organic visits
There are some blogs that – despite having done all kinds of onsite-offsite SEOs – remain un-indexed or in low page rank forever or hardly attracts any search visits. In this case, it could be even possible that the pages are in the secondary index of Google or even the whole site hit by one of their algorithmic updates. Even worse, it can also happen due to inexplicable reasons or those reasons that only Google knows. But very often it is due to some bad monetization practices (link exchanges, link monetization, paid plugs for example) from the past or the domain name used had a bad history. It can be even due to the fact that your content itself is lean in the eyes of Google. Despite all your hardwork, if you continue to be ignored by Google, it makes sense to start afresh again.
#5 Extinct topic
This happens to some blogs (and bloggers) that start in a clueless way. Sometimes they pick a domain name and niche to write about that has time bound relevance (e.g. a programming language that’s outdated already). Once the topic relevance is no more there you have no go but stop blogging under that domain name.
Did I miss out any other points? Have you ever thought of ditching your current blog and starting another one?