Entries Tagged ‘CPC’

Bidvertiser has been the main PPC ad program on this blog ever since my Google account started misbehaving. Initially, my Bidvertiser ads were giving only 7 or 8 cents per click and the click through rate (CTR) was very poor as well when compared to my Google AdSense experience. With a couple month long experiments, though, now I have reached a point where the average CPC is as high as 21 (individual clicks up to $0.48 so far). In this post, I would like to share some tips based on what I did to optimize my Bidvertiser ads.

Improving the CTR (Click-Through-Rate)

It is true that the bidvertiser ads do not look as elegant as their AdSense counter parts. I always thought that the Google AdSense ads somehow entice the readers to click on them where as Bidvertiser stock templates are a little bit repulsive. So our first aim is to fix this problem. Click Here to Continue Reading

Google AdSense is usually the natural first choice and definitely the best option for those who want to go for contextual text link advertisement. AdSense is almost synonymous to CPC (Pay-Per-Click) advertising as Kleenex is to facial tissues. However, a number of publishers - especially low traffic blogs and beginners - find it difficult to cope with AdSense due to a number of reasons.

Most common AdSense concerns

A lot of people get banned by AdSense sometimes for wrong reasons as well though in most cases it is due to click fraud. But just in case a publisher gets banned for a wrong reason, Click Here to Continue Reading

TTZ Media is a relatively new ad network that was launched last year. It is the brainchild of John Chow, the millionaire blogger. Though I was among the first few to sign up with the same, I didn’t quite use it until recently. But after my first few days into TTZ Media, I thought of writing a complete review on the same.

First look
TTZ Media is a non-contextual ad serving program targeting ‘publishers alone’. This means that they don’t have an end-to-end solution involving multiple advertisers or in other words one cannot sign up as an advertiser and start selling his stuff using TTZ Media. Click Here to Continue Reading

I signed up with Kontera very recently after my experiments with Google Adsense, bidvertiser etc. Once the sign up process and approval was completed, I immediately tried testing it on couple of sites (ajithprasad.com and my cricket blog) that were guinea pigs for my trials. I must say, I was thoroughly impressed with the throughput, their technology as well as the amazingly simple process of getting the content link ads to work.

First look
Kontera is a contextual ad service working on a Pay-Per-Click (PPC) basis. Click Here to Continue Reading