Earlier this week Google launched the beta version of their new tool namely Google Insights for Search. This tool is aimed to help advertisers understand the search users’ behavior and trends.

Google already had launched similar tools, in the past, such as Google Trends - and even Hot Trends under the same tool - that helped advertisers (and others as well) to understand the search trends from various geographic locations and countries. With the Insights for Search, however, Google is opening up their search intelligence database a little more by providing exhaustive analytical reports that anybody can consume.

Major features of Google Insights

The tool basically allows the user to search and see what the world is searching for and then do further analysis on that data.
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