September 7th 16 Comments

Google AdSense: Some Features that Publishers would love to have

There’s no doubt that Google AdSense is the unchallenged leader in PPC advertising and hence the default choice for any publisher/blogger to get started with blog monetization. When it comes to the publisher coverage, available distribution channels, ad design, ad serving, reporting capabilities, earning potential and overall simplicity, what have you; Google is the best and the biggest! However, there are a number of features and services that the publishers would love to see in AdSense which would make it the perfect PPC platform.

There are a few good things that some of the other PPC advertising services provide which I thought would be a good addition to AdSense’ feature list. The following are some of my thoughts [Read more...]

Filed Under: About Online Ads Tagged With: , ,
September 2nd 18 Comments

Increase AdSense Earnings with Google AdSense Category Filter

Google AdSense has recently introduced the category filter feature for publishers. The category filter, along with other ad optimization features such as competitive ad filter can be used to effectively increase your Google AdSense income.

The category filter (accessed via AdSense Setup -> Ad Review Center) allows you to select up to five ad categories that you want to filter out so that these category ads will not appear on your AdSense blocks. [Read more...]

Filed Under: About Online Ads, Make Money Online Tagged With: , , , ,
August 17th 17 Comments

Sitelinks: Google could do more about it

When I first noticed Google sitelinks a couple of years ago or so, I was thoroughly amazed at Google’s ever-improving innovation to simplify the SERPs (Search Engine Result Pages). I thought the Sitelinks provide great value to the search user by allowing him/her to pick one of the relevant sub-pages directly from the SERPs so that he/she doesn’t need to search twice or thrice (or click several times) before arriving at the desired page.

However, in the past years, Google has not really worked on improving this great feature to provide more flexibility to the webmasters in order to customize their sitelinks. Before digging into that, let’s first understand what are Google sitelinks.
[Read more...]

Filed Under: Miscellaneous, Site Promotion, SEO Tagged With: , ,
April 21st 11 Comments

Latest innovation from Google Labs – News Timeline

Google Labs is one of the coolest places for those who are in love with the latest on Web 2.0, web gadgets and innovations around the search. It’s really amazing to see how Google has exploited the search meta information to bring it to newer dimensions (Google Insights, Trends etc) and business models (AdWords, AdSense…).

The latest innovation from the Google Labs is what they call the Google News Timeline. I am not a big fan of Google News as such but this one looks really cool. With Google News Timeline, you can see all the news that you want datewise in a simple user interface which is highly customizable.
[Read more...]

Filed Under: Miscellaneous, News Analysis Tagged With: , , ,
March 16th 11 Comments

Interesting facts about Internet Usage, Search and related Businesses

It is not a surprising fact that majority of the online income generation mechanisms are revolving around search engines and search users. And when it comes to Google‘s services, I doubt if anybody can live without them at all – be it the search engine itself, Search Engine Marketing, Google AdSense or various businesses around SEO, Page ranks, what have you.

If the current trends are any indication, it’s predicted that by 2013, the Search Engine Marketing (SEM) spending will hit $26 billion in North America by growing steadily from the 2008 figures of $13.5 billion. This is a good news for online entrepreneurs as they can build their businesses around companies like Google at least for the next five years.
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Filed Under: News Analysis Tagged With: , ,
October 1st 10 Comments

Google bashing and Screw Google mentality!

There is an old story in the blogosphere of John Chow’s battle against Google. Having made majority of his fortunes out of blogging, John Chow decided to take on Google! The story was serialized on blogosphere over several episodes. The end result was that his blog went down from 5 to 4 to 3 in terms of page ranking! As a consequence if you search for something related to John Chow on Google, the SERPs will present his clones and clowns!

Earlier this week Shoemoney clarified on his controversial statement in one of the recent speeches. Though he tried to pacify both Google and his readers in the post the undertone was ‘Err, I don’t want the same fate as John Chow’! I would like to ask these two gentlemen how they reached where they are today and who gave them the push?
[Read more...]

Filed Under: Miscellaneous, Site Promotion, SEO Tagged With: , , , ,