Posted on August 24, 2009 | 19 Comments
Recently I read an interesting research report on Marketing Charts about the effectiveness of various online ad sizes. This report revealed that smaller ads are much more effective in click-through-rates (CTR) than large banners. I was in disbelief w
Continue Reading →Posted on January 17, 2009 | 14 Comments
If you have been going nuts over the continuing downtrend of your blog income, here are the reasons. Pubmatic, the ad optimization service, has published a report on the Ad rates trend for the past one year and the story doesn’t look all that great
Continue Reading →Posted on April 8, 2008 | 1 Comment
A lot of us want to monetize our websites or blogs pretty much at the time of starting itself. However, there are so many ad programs in the market that we will end up in a state of confusion as to which program to subscribe. Unfortunately there is n
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