Posted on September 7, 2009 | 16 Comments
There’s no doubt that Google AdSense is the unchallenged leader in PPC advertising and hence the default choice for any publisher/blogger to get started with blog monetization. When it comes to the publisher coverage, available distribution channel
Continue Reading →Posted on August 24, 2009 | 19 Comments
Recently I read an interesting research report on Marketing Charts about the effectiveness of various online ad sizes. This report revealed that smaller ads are much more effective in click-through-rates (CTR) than large banners. I was in disbelief w
Continue Reading →Posted on July 4, 2009 | 16 Comments
A recent poll conducted by AdWeekMedia and Harris Interactive reveals that most people actually ignore web advertisement banners while they tend to believe more in television and news paper ads in order to arrive at purchase decisions.The percent
Continue Reading →Posted on December 8, 2008 | 9 Comments
Major financial and investment institutions declaring bankruptcy, Honda's plan to exit Formula 1 racing and General Motors withdrawing Tiger Woods' sponsorship are some of the sensational news about the ongoing global recession. It is not any smart g
Continue Reading →Posted on October 16, 2008 | 8 Comments
In fact, I was intending to write on a similar topic ('US ad expenditure trend') until I read this post from ProBlogger today. Basically he is talking about how to recession-proof your blog and I encourage all of you to read that post first (and exc
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