Once you are an active publisher of ads, your main worry is to select ad or affiliate programs that are more profitable. At the end, the money generated via your blog depends on conversions or sales per user visits, page impressions or clicks. The ad or affiliate networks bank on time-tested compensation models to decide on the paying schemes. In this post, I am talking about the same.

Compensation models for ads

Pay-Per-Click (PPC): Also known by the name Cost Per Click (CPC), PPC is one of the most widely used compensation methods and pay per click advertising became famous after leading PPC programs like Google AdSense. In this method, the advertisers are charged at a fixed rate per click (click on the ads by users). Click Here to Continue Reading