Entries Tagged ‘PPC’

I signed up with Kontera very recently after my experiments with Google Adsense, bidvertiser etc. Once the sign up process and approval was completed, I immediately tried testing it on couple of sites (ajithprasad.com and my cricket blog) that were guinea pigs for my trials. I must say, I was thoroughly impressed with the throughput, their technology as well as the amazingly simple process of getting the content link ads to work.

First look
Kontera is a contextual ad service working on a Pay-Per-Click (PPC) basis. The page contents are processed in real time to identify keywords and it converts some of those words into links on the fly. Due to this the links appear roughly two-three seconds after the page is loaded but does not affect your site performance at all. Click Here to Continue Reading

Once you are an active publisher of ads, your main worry is to select ad or affiliate programs that are more profitable. At the end, the money generated via your blog depends on conversions or sales per user visits, page impressions or clicks. The ad or affiliate networks bank on time-tested compensation models to decide on the paying schemes. In this post, I am talking about the same.

Compensation models for ads

Pay-Per-Click (PPC): Also known by the name Cost Per Click (CPC), PPC is one of the most widely used compensation methods and pay per click advertising became famous after leading PPC programs like Google AdSense. In this method, the advertisers are charged at a fixed rate per click (click on the ads by users). Click Here to Continue Reading