Entries Tagged ‘SEM’

Earlier this week Google launched the beta version of their new tool namely Google Insights for Search. This tool is aimed to help advertisers understand the search users’ behavior and trends.

Google already had launched similar tools, in the past, such as Google Trends - and even Hot Trends under the same tool - that helped advertisers (and others as well) to understand the search trends from various geographic locations and countries. With the Insights for Search, however, Google is opening up their search intelligence database a little more by providing exhaustive analytical reports that anybody can consume.

Major features of Google Insights

The tool basically allows the user to search and see what the world is searching for and then do further analysis on that data.
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Content is king! Without updated and quality content nobody is going to come back to your website. But most of the time, even after submitting your site to search engines and directories, you may not get the desired jumpstart in terms of initial hits. In this case you may need to ‘buy’ trafic on top of backlink creation techniques.

Google AdWords
As I mentioned sometimes back Search Engine Marketing (SEM) is almost synonymous to Google. There’s nobody else in this world who have created the same market opportunity out of SEM as much as Google did. Since they own the most popular search engine, it indeed is the first place where you would to shop traffic. So subscribing to Google AdWords is the very first thing Click Here to Continue Reading

A lof of us create good blogs, maintain it regularly with good content and may be great at writing as well. But many times, these efforts go wasted, as we don’t necessarily get a good number of readers. Here are a number of basic tips related to increasing the ‘presence’ of your blog on the Internet as well as make it easier to be spotted by search engines and surfers.

Organise your content
Manytimes once the article is written, we tend to post it in a hurry without caring about the related parameters much. Having your posts created under multiple relevant categories (the right ones), carefully chosen tags, a great title that has some catchy keywords etc Click Here to Continue Reading