Entries Tagged ‘SEO Optimization’

In Feb 2006, BMW’s official site was blacklisted by Google for indulging in unethical SEO activities that manipulated the page ranking system. Getting blacklisted by Google would mean that your site’s PR suddenly drops to zero and no more pages from your site will be indexed by Google basically denying your site’s search visibility.

Black hat SEO (spamdexing) is the collective term to describe such bad SEO activities. These methods, for sure, bring in immediate visibility to your website or blog but are almost certain to be banned by Google sooner or later. In this post, I shall try to explain the SEO activities that are considered wrong by the search engines and in particular Google.
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Any website receives human visits from three major traffic categories – direct visits, referral visits and search engine visits. While you, as a webmaster or blogger do not have much control over direct and referral categories, the search traffic can be improved drastically via simple Search Engine Optimization (SEO) tricks and some discipline.

Assuming that you (1) have submitted your blog to search engines (2) search engine spiders actually crawl your site frequently (3) your blog theme is SEO optimized and (4) you have the All-in-one SEO plugin (or similar) installed on your blog, the following ten-minute touch up for your blog posts will give you more search visitors (Blogger blogs may do only permalink, keyword stuffing and linking part)
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Google Webmaster Tools is one of the very first services that every blogger and webmaster should sign up for, as soon as the blog is launched! However, most people do not give enough importance to the webmaster tools once the sitemap is submitted and robot.txt verified.

Let me explain here a couple of important pages in the Google Webmaster Tools that provide insights into the popularity and visibility of your content (blog posts, pages, other services etc). Then we will quickly cover a few tips to improve the situation. Please note that I will not be talking too much about Search Engine Optimization (SEO) or where to find hot keywords etc.
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Having completed your pillar posts and other initial setup, time has now arrived to do some search engine optimization (SEO) for your site and its contents. We are not yet talking about doing the SEO using paid external services but more of how to seo yourself stuff and tips to optimize your blog to make it more search engine friendly.

Phase 6: Make the content SEO friendly
In the last post, I mentioned that Wordpress is an amazingly powerful platform when it comes to creating search engine friendly content, in the context of tags, post slugs, categories etc (In fact the term WordPress SEO is redundant) There are a lot more that Wordpress can do which we will talk about soon. At the same time, there are a number of things that you could do manually to make sure that your blog’s technical structure (theme code mainly) is optimized as well. Click Here to Continue Reading