Technorati launched their blog ad network in June last year and since then it has been sitting in beta stage. Dollar$hower was still very new at that time and my publisher application was rejected right away because only high traffic blogs were getting approved. At the moment, though, the Technorati Engage – that’s the new name for the Technorati Media Ad Network – is approving most blog publisher applications I thought of writing this little post about the new CPM (in fact they have a CPC option as well) ad network for blogs.
How does Technorati Engage work?
Technorati Engage is a flat rate ad network just like comparable programs such as the PerformancingAds blog ad network. Basically publisher blogs set weekly rates for their ad spaces that the advertisers can purchase on a weekly basis. However, unlike most blog ad networks, Technorati Media has a wide variety of ad formats supported and it operates at much higher volume.
Any blog that has legal content and decent traffic can apply as publisher. Once approved technorati will provide star ratings to the blogs based on their alexa ranks. Blogs with higher Alexa ranks (definitely due to high traffic and reach) are likely to get high (up to 5 stars) ratings because it is mainly a CPM program. Publisher blogs are added to the publisher directory from where the advertisers can find your blogs.
Ad formats supported
Technorati Engage supports Text ads, PhoText ads and Image banner ads (of popular dimensions such as leaderboards, square, large rectangle and skyscraper). PhoText is a new format that has an image as well as some text next to it.
As an advertiser, one can choose to run their ads on a flat-rate basis (Weekly) or on CPC basis. In the case of CPC (they call in RON) what advertisers purchase is the number of clicks.
Payments are sent out on 30th of every month on a Net 30 basis (earnings of this month sent out on 30th of next month) and when the minimum payout of $20 is reached. Payments are received via Technorati Media credit, Check, PayPal or Wire Transfer.
If the above description sounds interesting, you may try listing your blog with Technorati Engage by visiting their website. Though, I signed up a few months back, I am yet to use it here as I am experimenting with my private ad sales right now.